xtramart.com
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XtraMart: The Analog Giant in a Digital World
A $12M gas station empire with 60 employees that ignores SEO and wins on convenience.
XtraMart isn't chasing viral trends or app-based loyalty programs. They are a regional powerhouse in New England, mastering the art of physical convenience while their digital footprint remains surprisingly dormant. This is a story of analog dominance in a digital age.
"They own the physical stop, but they're renting the digital attention."
The Traffic Paradox
With only 2,367 monthly visits and a global rank of #6.7 million, XtraMart's online presence is microscopic. However, the data reveals a telling split: 51% of traffic is direct, suggesting a loyal local customer base that knows exactly where to go. They don't need Google; they have the highway exit.
Search Intent Mismatch
The top keywords driving traffic to xtramart.com are revealing. Users are searching for 'gas refill' and 'air for tires near me,' but the site ranks for 'xtra mart doha photos'—a geographic mismatch indicating severe SEO underperformance. They are capturing accidental traffic rather than intent.
The tech stack is a standard Bootstrap and jQuery setup, functional but dated. It lacks modern performance optimization or a dynamic CMS, which explains the stagnant traffic. For a company of this revenue size, the digital infrastructure is a blind spot.
- Revenue-per-employee is approximately $205k, healthy for convenience retail.
- Social presence is fragmented; Instagram links to a third-party 'beeskneesbenefits' account.
- Zero investment in organic keyword strategy despite high-volume local search terms.
The Untapped Digital Potential
XtraMart has the physical footprint and revenue to dominate local search, but they are currently leaving money on the table. A simple technical SEO overhaul could double their traffic overnight.
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Meta Tags
XtraMart: Ultimate Convenience Store & Gas Station In New England
XtraMart makes it easy to get what you need and get to where you’re going. Our convenience stores offer coffee, pastries, snacks, and gas to fuel your journey.
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About xtramart.com
XtraMart makes it easy to get what you need and get to where you’re going. Our convenience stores offer coffee, pastries, snacks, and gas to fuel your journey.
Company Overview
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Technology Stack
xtramart.com uses 17 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
TrustArc
Traffic & Audience
xtramart.com receives approximately 2.4K monthly visitors and ranks #6,796,043 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:30 on the site.
The majority of xtramart.com's traffic comes from .
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This page provides publicly available information about xtramart.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit xtramart.com directly at https://xtramart.com.