xumo.com
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Xumo: The Ad-Supported Streaming Giant You've Never Heard Of
1.6M monthly visitors and a $29M revenue engine powering the free TV revolution
While everyone fights over Netflix and Disney+, a stealthy ad-supported giant is quietly capturing over 1.6 million monthly visitors. Xumo isn't chasing subscribers—it's mastering the economics of free, ad-supported television (FAST) at scale.
"Xumo has achieved what most streaming services fail to do: build a profitable, scalable business without asking users to open their wallets."
The Traffic Story: Direct > Search
With 52% direct traffic and only 42% organic search, Xumo has built a brand that people actively seek out. This is the hallmark of a sticky product—users don't need to Google 'xumo' because it's already on their home screen. The 26,760 monthly searches for 'xumo play' confirm they've won the brand battle in the FAST wars.
The Business Model: Scale Over Subscriptions
At $29.4M revenue with 121 employees, Xumo generates ~$243K per employee—a strong efficiency metric for an ad-supported platform. Unlike subscription services fighting churn, Xumo's model thrives on scale: more viewers = more ad inventory = more revenue. Their 1.6M monthly visitors represent a massive, monetizable audience without a single subscription fee.
The tech stack reveals a modern, performance-focused approach: Next.js for speed, Tailwind for rapid development, and Vercel for deployment. This isn't a legacy platform—it's built for the web-first, mobile-optimized era where milliseconds matter and user retention is everything.
- Massive direct traffic (52%) signals strong brand loyalty
- Backlink profile (98K+) shows industry authority and SEO moat
- Lean team (121) drives outsized revenue ($29.4M)
- FAST (Free Ad-Supported TV) model perfectly positioned for cord-cutters
The Unsexy Winner of the Streaming Wars
While others burn cash on content, Xumo's ad-supported model is profitable, scalable, and perfectly timed for the recession-era consumer
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About xumo.com
Company Overview
Technology Stack
xumo.com uses 14 technologies across their website including Vimeo, HSTS, Sentry, and more.
Video
Vimeo
Security
HSTS
Error Tracking
Sentry
CMS
WordPress
Cloud & Hosting
Vercel
Privacy & Consent
OneTrust
Traffic & Audience
xumo.com receives approximately 1.6M monthly visitors and ranks #35,189 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:53 on the site.
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This page provides publicly available information about xumo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit xumo.com directly at https://xumo.com.