xyst.co.nz
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Xyst: The Quiet Giant of Outdoor Space
How a $9.6M NZ firm dominates sustainable planning for local governments
In the vast landscape of environmental consulting, Xyst isn't playing the startup game—they're building infrastructure for the soul of a community. While tech founders chase app downloads, this New Zealand firm is quietly designing the parks, trails, and recreational spaces that define public health for millions.
"Xyst doesn't sell software—they sell the future of public space, one park at a time."
The Boring Business That Actually Matters
Xyst operates in the unsexy but critical intersection of environmental planning and local government. Their clients aren't VC-backed startups—they're councils managing tight budgets and public expectations. With 51 employees generating $9.6M in revenue, they're not chasing hypergrowth; they're building sustainable relationships that last decades. This is infrastructure consulting, not SaaS.
The Search Engine Mystery
Here's the paradox: Xyst's top keyword is 'yardstick' with 9,330 monthly searches—far more than their total website traffic. This reveals a fascinating disconnect. People search for measurement tools, but Xyst's actual business comes from deep government relationships. Their 44% organic traffic suggests they're found when needed, not when browsing. The real growth story isn't in search volume—it's in contract renewals.
The leadership team tells the story. Rob Lile (Business Manager), Matthias Smink (Landscape Architect), and Charlotte Blakey (Consultant) represent a blend of business acumen and creative design. Unlike pure tech consultancies, Xyst employs architects and recreation specialists. Their tech stack—jQuery, Tailwind, Bootstrap—shows they're pragmatic builders, not tech trend chasers. They use reCAPTCHA and Google Fonts, but there's no mention of advanced analytics or AI. They solve problems with people and planning, not algorithms.
- Revenue per employee: ~$188K—healthy for a service business
- Traffic concentration: 55% from undefined country (likely NZ, but data is messy)
- Direct traffic (23%) suggests strong brand recognition in their niche
- Topical keywords: 'yardstick' and 'putāruru' reveal local government focus
Xyst is the anti-startup
They prove that boring, essential services beat flashy tech. For founders, the lesson is clear: solve real problems for real customers, and growth follows—even if it's quiet.
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https://xyst.co.nz/wp-content/uploads/2022/08/xsyt-parks-map-brand-colours-final.jpg
Meta Tags
Outdoor Spaces Planning & Management - XYST
Xyst creates superior outdoor spaces for the health and well-being of our communities by supporting local government and other agencies with sustainable planning and management.
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About xyst.co.nz
Xyst creates superior outdoor spaces for the health and well-being of our communities by supporting local government and other agencies with sustainable planning and management.
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Technology Stack
xyst.co.nz uses 13 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, RSS
Traffic & Audience
xyst.co.nz receives approximately 2.5K monthly visitors and ranks #6,468,298 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:41 on the site.
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