yabx.co
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Yabx: The Silent Giant of Indian Fintech
How a 110-person team is quietly reshaping responsible lending in emerging markets
In a fintech landscape dominated by flashy consumer apps, Yabx operates in the shadows of the financial system—powering responsible lending at scale. With 110 employees and $23.1M in revenue, this Gurugram-based player isn't chasing headlines; it's building infrastructure.
"Yabx proves that fintech doesn't need to be consumer-facing to be valuable—it needs to be infrastructure-first."
The B2B2C Playbook
Unlike consumer-facing fintechs fighting for user attention, Yabx operates as the invisible engine behind lending. Their tech stack—WordPress for content, jQuery/Swiper for UX, and Google Analytics for tracking—reveals a pragmatic, product-first approach. They're not building for viral growth; they're building for operational efficiency.
The SEO Puzzle
Their organic traffic (42%) tells a story of deliberate brand building. Top keywords like 'yabx india pvt ltd is how old' and 'abx capital' suggest they're becoming a reference point in India's fintech ecosystem. But the 'undefined' country data raises questions about their geographic footprint—are they expanding beyond India, or is their tracking misconfigured?
The leadership team—Rajat Dayal (CEO), Rishabh Gupta (AVP Product), and Saurabh Sharma (AVP-Data Science)—represents a blend of product vision and data rigor. This isn't a startup; it's a scaled operation with enterprise-grade discipline. Their 24.6K monthly visits, while modest compared to consumer apps, likely represent high-intent B2B traffic.
- Revenue per employee: ~$210K—healthy for a fintech infrastructure player
- Traffic quality over quantity: 29% direct traffic indicates strong brand recall
- Tech stack suggests rapid iteration: Tailwind CSS + Bootstrap + Ant Design = multiple UI frameworks coexisting
The Infrastructure Play
Yabx isn't betting on fintech hype—it's betting on the infrastructure layer that powers the entire industry. In a market obsessed with consumer apps, they're playing the long game.
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About yabx.co
Company Overview
Technology Stack
yabx.co uses 13 technologies across their website including WordPress, Google Tag Manager, Google Analytics, Webpack, and more.
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
Build Tools
Webpack
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick, Swiper, GSAP, jQuery
Traffic & Audience
yabx.co receives approximately 24.6K monthly visitors and ranks #1,171,397 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 2:43 on the site.
The majority of yabx.co's traffic comes from undefined, .
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