yappli.co.jp
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Yappli: The Invisible Mobile Engine
A 33-person team building Japan's mobile tech infrastructure, one app at a time.
In a world obsessed with consumer-facing apps, Yappli.co.jp is playing the long game. They aren't building the next TikTok; they are building the *tools* that let thousands of businesses build their own mobile presence. With a mission of 'Mobile Tech for All,' they are the silent infrastructure behind Japan's mobile revolution.
"They aren't chasing the spotlight; they are building the stage."
The Niche Play
Yappli operates in the 'business_and_consumer_services' sector, specifically targeting the gap between complex mobile development and business needs. By offering an app platform (PaaS) rather than a single app (SaaS), they monetize scale. Their traffic data shows a 100% domestic focus, dominating the Japanese market with keywords like 'ヤプリ' and 'やプリ'—a localized branding strategy that builds immense loyalty.
The Growth Trajectory
Despite a lean team of 33, Yappli generates $3.7M in revenue. That's over $112k per employee—a high efficiency ratio for a platform company. Their organic search traffic (51%) indicates strong SEO moats. They aren't buying growth; they are earning it through content and utility. The 'Yappli IR' keyword volume suggests transparency and investor relations are part of their DNA, a rarity for a company of this size.
Their tech stack tells a story of pragmatic engineering. They leverage jQuery and Bootstrap for reliability, Swiper for UI, and Moment.js for date handling. It's a stack that prioritizes stability over bleeding-edge trends—a smart choice for a platform that needs to stay online for enterprise clients rather than impress tech bloggers.
- Localized Branding: The dual branding of 'Yappli' and 'ヤプリ' captures both international and domestic search intent.
- Lean Efficiency: High revenue-per-employee ratio suggests a disciplined, product-led growth model.
- Traffic Moats: 51% organic traffic share reduces reliance on paid acquisition.
The Quiet Giant of Mobile Tech
While everyone chases AI hype, Yappli is quietly building the mobile backbone for Japanese businesses. It's a masterclass in boring, profitable infrastructure.
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Open Graph Image
https://yappli.co.jp/assets/img/ogp.png?20191126
Meta Tags
株式会社ヤプリ Yappli, Inc. | Mobile Tech for All
アプリプラットフォーム「Yappli」を開発・提供している株式会社ヤプリは、Mobile Tech for Allをミッションに、モバイルテクノロジーで世の中をもっと便利に、もっと楽しくすることを目指しています。
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About yappli.co.jp
アプリプラットフォーム「Yappli」を開発・提供している株式会社ヤプリは、Mobile Tech for Allをミッションに、モバイルテクノロジーで世の中をもっと便利に、もっと楽しくすることを目指しています。
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Technology Stack
yappli.co.jp uses 15 technologies across their website including Google Maps, Vimeo, Adobe Fonts, Google Fonts, and more.
Maps
Google Maps
Video
Vimeo
Fonts
Adobe Fonts, Google Fonts
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
Marketo
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
yappli.co.jp receives approximately 30.9K monthly visitors and ranks #819,557 globally. The website has a bounce rate of 31% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:36 on the site.
The majority of yappli.co.jp's traffic comes from .
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