yapstone.com
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YapStone: The Invisible Giant of Rent & Vacation Payments
A $25M revenue fintech powering billions in transactions, yet barely known to consumers.
YapStone operates in the shadows of the gig economy, processing billions in rent and vacation payments while remaining a ghost to the end user. With $186M in funding and a niche focus, they've built a fortress in a sector most fintechs ignore.
"YapStone proves that in fintech, being the infrastructure layer is more valuable than being the brand."
The Real Estate & Vacation Niche
Unlike Stripe or Square chasing broad markets, YapStone carved a moat in two specific verticals: property management (rent payments) and vacation rentals. Their 'yapstone vrp market' keyword signals deep integration with vacation rental platforms, likely powering payments for mid-tier booking sites that need specialized compliance for recurring, high-value transactions.
The Traffic Paradox
With only 1,989 monthly visits, YapStone isn't chasing consumers. Their 48% direct traffic suggests a B2B model: property managers and platforms are bookmarking their portal, not discovering them via SEO. This is a classic enterprise play—low traffic, high retention, and deep integration lock-in.
The 2.3/5 Trustpilot rating from 60 reviews reveals a critical tension. While their tech stack (AWS, Cloudflare, Tailwind) is solid, the low rating points to friction in user experience—likely from tenant disputes or platform-side integration issues. For a payments processor, trust is currency, and YapStone's rating is a red flag for prospective partners.
- Vertical SaaS Strategy: Focused on property management & vacation rentals, avoiding the crowded SMB market.
- Infrastructure-First: 48% direct traffic indicates a product that's embedded, not marketed.
- Scale vs. Visibility: $25M revenue with 183 employees suggests high efficiency but potential growth bottlenecks.
YapStone is a B2B Fintech Blueprint
They've shown that dominating a niche vertical can generate substantial revenue without consumer fame—a lesson for founders building in overlooked markets.
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Yapstone | Your Payments, Our Expertise
Yapstone | Your Payments, Our Expertise
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Reviews (20)
Hugely fast response time and great staff
Support staff and engineers super fast on response on an issue and resolution - have been dealing with these guys for 10 years - happy to recommend.
Smooth transition
Smooth transition so far. Once all the approvals were finalized which did take some time, it was pretty quick to be able to get the Vacation Rent Payment system linked with my PMS. They actually handled everything and just let me know when it was.
Great company with great service
Vacation Rent Payment / Yapstone is also great to work with. They are responsive to your question, always follow up, and their system is responsive to my needs.
The employees at Yapstone are efficient…
The employees at Yapstone are efficient returning emails and phone calls!
My overall experience with VRP/Instant…
My overall experiences with VRP/Instant Processing/Yapstone are handled in a timely manner and resolved (not necessarily to my liking but we accept that is a part of doing business). My rep, Martha Hartvickson, never hesitates to jump in when I need help or further clarification on a chargeback situation. We have periodically looked elsewhere for our credit card processing needs, but keep ending up continuing our business association with Yapstone!
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About yapstone.com
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Technology Stack
yapstone.com uses 15 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, cdnjs, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Analytics
Traffic & Audience
yapstone.com receives approximately 2.0K monthly visitors and ranks #9,435,657 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of yapstone.com's traffic comes from .
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This page provides publicly available information about yapstone.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yapstone.com directly at https://yapstone.com.