yardlink.com
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YardLink: The Shopify for Heavy Industry?
How a 69-person team is digitizing the $2.5 trillion construction supply chain
Construction is the world's largest industry, yet it runs on spreadsheets and phone calls. YardLink is betting that a digital marketplace for equipment hire will fix this broken supply chain—one excavator at a time.
"YardLink isn't just another marketplace—they're building the operating system for construction procurement."
The Procurement Paradox
Construction firms spend 60% of their budget on materials and equipment, yet the process of sourcing is notoriously fragmented. YardLink tackles this by centralizing millions of assets from over 1,000 suppliers into a single platform. With just 7,066 monthly visits, they're still in early innings of capturing this massive market.
The SEO Opportunity Gap
Their top keyword 'plant hire' only gets 660 monthly searches—while 'types of bridges' gets 4,460. This reveals a telling insight: YardLink's organic strategy is still nascent. They're ranking for educational content but haven't yet dominated commercial intent keywords that drive actual bookings.
The tech stack tells a story of pragmatism over flash. With Tailwind, Bootstrap, and Cloudflare, they're building for speed and reliability—not to impress Silicon Valley. This is a B2B company that understands construction doesn't care about your cutting-edge framework; it cares about uptime and ease of use.
- Founding team brings deep industry expertise from construction tech
- 1,000+ supplier network creates powerful network effects
- Low traffic (7K/month) suggests either early stage or heavy reliance on direct sales
- 3.7/5 Trustpilot rating from just 1 review indicates limited public validation
The Quiet Giant in Construction Tech
YardLink is solving a real problem with real revenue—but they need to accelerate growth before competitors wake up to this opportunity.
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Digital Construction Supply Chain Management | YardLink
Millions of assets available to hire, from over 1,000 suppliers. Centralise your construction supply chain into a single digital platform.
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A Trusted Partner for Tool Hire
We love hiring our construction tools from Yardlink. They are always quick, fairly priced, and extremely easy to order from. The service is reliable every time, which makes our work run smoothly.
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About yardlink.com
Millions of assets available to hire, from over 1,000 suppliers. Centralise your construction supply chain into a single digital platform.
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Technology Stack
yardlink.com uses 16 technologies across their website including Google Fonts, Algolia, HSTS, and more.
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Google Fonts
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Algolia
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PHP
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WordPress
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Cloudflare
Traffic & Audience
yardlink.com receives approximately 7.1K monthly visitors and ranks #2,636,727 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:52 on the site.
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This page provides publicly available information about yardlink.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yardlink.com directly at https://yardlink.com.