yesty.nl
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Yesty: The Silent Giant of Dutch Market Research
Unpacking the 88K monthly visits and $2.4M revenue behind the data incentive platform
In the shadow of Amsterdam's tech scene, Yesty isn't just another survey platform—it's the invisible engine powering market research across Europe. With 16 employees generating $2.4M in revenue, they've built a business that 88,000 monthly visitors rely on, yet most have never heard of them.
"Yesty proves that in B2B, 70% direct traffic is the ultimate validation—users don't discover you, they seek you out."
The B2B Flywheel Effect
Yesty's 70% direct traffic share is unusually high for a company of its size, suggesting a powerful referral engine. When researchers at brands like Ipsos (their 'about' page links to ipsos.com) need incentives, they type yesty.io directly. This isn't SEO magic—it's product-market fit. Their 16-person team serves a $2.4M revenue base, meaning each employee generates $150K annually, a healthy ratio for a SaaS-enabled marketplace.
The Keyword Paradox
Their top keyword 'yesty' (1,730 monthly searches) is dwarfed by 'yest' (5,270 searches)—likely a typo, but revealing. More telling: 'norstat' (4,190 searches) appears in their keyword set. Norstat is a panel provider. Yesty isn't competing on generic terms; they're winning on brand recall and adjacent industry terms. This is a company that has become the default choice for those already in the know.
The technology stack tells a story of pragmatism over flash. jQuery, Bootstrap, and Tailwind CSS—these aren't the buzzwords of a 2024 startup, but they work. Swiper for carousels, Lazy Loading for performance, Google Analytics for tracking. This is a team that ships fast and optimizes later. Their Trustpilot rating of 2.7/5 from 9 reviews suggests a focus on enterprise clients over consumer satisfaction—a calculated tradeoff.
- 70% direct traffic indicates strong brand recall and repeat usage
- Employee revenue ratio of $150K/person shows operational efficiency
- Top keywords reveal they're winning in specific niches, not broad search
- Linked to Ipsos.com—a major validation signal for enterprise credibility
The Unsexy Winner
Yesty proves that in B2B SaaS, being the invisible infrastructure is more valuable than being the flashy front-end. While competitors chase SEO, they've built a machine that researchers return to by default.
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Reviews (9)
Cadeau kaart
Via nipobase vragenlijsten in te vullen, krijg ik altijd yesty kaarten. Heb er inmiddels zeker 15 gekregen en nooit problemen mee gehad. Dus ik ben er erg tevreden over😃
Inwisselen norstatbonnen
Nooit problemen gehad met Yesty. Ik in hier altijd m8jn norstat bonnen en dat gaat prima! Aanbod zou iets groter mogen zijn, maar zeker voor ieder wat wils!
Duurt erg lang
Wat duurt het altijd belachelijk lang voordat Yesty de bonnen van essensor verstuurt naar tester Terwijl essensor ze al een meer dan een week geleden heeft verstuurd
Wat een moeizaam en tijdrovend gedoe
Punten bij Nipo en Norstat verdiend met het veelvuldig meewerken aan enquêtes. Wil nu bij Rituals iets bestellen, moet punten inleveren via Yesty om uiteindelijk aan Rituals-waardebonnen te komen. Het was lang wachten voordat de mails er waren, uiteindelijk de Rituals 'cadeaukaarten' besteld... blijkt het tot 24 uur te kunnen duren voordat ik die vouchers gemaild krijg? Dat zag ik NA het bestellen even heel snel in een flits voorbijkomen. Dat is een flinke tegenvaller. En niet van deze tijd.
Zeer Droevig word ik van Yestywebshop…
Ik heb een ZEER terechte klacht over Yesty.nl Shop keuze kaart. Mijn vrouw is een half uur bezig geweest om in te loggen op de Site. Telkens en telkens krijg je te zien .er is iets mis gegaan. Uiteindelijk blijkt dat je een extra NUL moet voorvoegen bij het invoeren van de PIN code ! Dit is zo idioot, staat nergens,hulp NADA, en dit soort bedrijven hebben daar een Denktank, externe experts en overbetaalde ICTers en NIEMAND test de Boel..en NOG gaat het mis. Zo droevig en slecht. Geachte directeur Yesty hoe bevalt uw nieuwe Dikke BMW die u van uw bonus dit jaar hebt kunnen aanschaffen?
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Technology Stack
yesty.nl uses 16 technologies across their website including Font Awesome, PHP, WordPress, and more.
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yesty.nl receives approximately 88.8K monthly visitors and ranks #327,849 globally. The website has a bounce rate of 31% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 2:58 on the site.
The majority of yesty.nl's traffic comes from undefined, undefined, .
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This page provides publicly available information about yesty.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yesty.nl directly at https://yesty.nl.