In a world obsessed with digital disruption, Yesway is playing a different game: they're buying physical convenience stores at scale, leveraging data to optimize operations, and using a $970M war chest to dominate secondary markets. This isn't just another gas station chain—it's a tech-enabled retail platform disguised as a neighborhood store.

"Yesway isn't competing with 7-Eleven on density—they're winning with data-driven efficiency in markets everyone else ignored."

• Tech stack is lightweight but effective: jQuery, Tailwind CSS, Google Analytics—built for speed and data collection, not flashiness
• Social presence is active but not viral: Consistent branding across Twitter, Facebook, Instagram suggests community-first engagement
• Traffic concentration is extreme: 84.8% from undefined sources (likely US domestic) with 15.2% international—highly localized footprint

The executive team reveals the company's priorities: Darrin Samaha (VP Marketing), Derek Gaskins (CMO), and Lisa Ham (Merchandising) all signal a consumer-first approach. But Christine Sheedy (Director Risk Management) and Russ Pfeiffer (Financial Planning) expose the underlying reality—this is a leveraged growth play. They're managing risk while scaling aggressively in fragmented markets.