yipes.com
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Yipes: The Wipes Company That Doesn't Rank for Wipes
A $8.8M revenue brand with 0% organic search traffic and a domain name problem.
Yipes.com is a masterclass in paid acquisition and brand confusion. With $8.8M in revenue and 34 employees, they've built a business that dominates direct traffic but fails completely in SEO, ranking for terms like 'biom' instead of 'wipes'.
"A company selling 'face and hand wipes for kids' that gets 0% of its traffic from search engines is either brilliant at paid marketing or fundamentally broken at SEO."
The Traffic Paradox
Yipes generates 2,891 monthly visits with zero organic search presence. Their top keywords include 'biom' (6,860 volume) and 'goodwipes' (2,820 volume)—terms unrelated to their core product. This suggests they're either buying branded traffic or suffering from severe keyword cannibalization.
The Brand Identity Crisis
The domain 'yipes.com' is ambiguous. Is it a tech company? A exclamation? The H1 tags repeat 'face and hand wipes for kids' twice, signaling a lack of content strategy. Their social presence (@yipeswipes) is consistent, but the domain fails to reinforce the product category.
With a global rank of #5,552,057 and 100% of traffic from 'undefined' country, Yipes appears to be a US-focused brand with poor analytics implementation. The 52% direct traffic suggests strong brand recall from paid channels, but the lack of organic growth limits scalability.
- Tech stack includes Shopify, Tailwind CSS, and PWA—modern but not distinctive
- Top keyword 'wet wipes' (11,160 volume) isn't even in their top 5 ranking terms
- Contact emails use obscure '[email protected]' format—likely a legacy system
- Michael Sauer (President Americas) is the only visible executive
Yipes is a paid acquisition machine trapped in a generic domain
For investors: The business scales through ads but lacks SEO moat. For founders: This is why brand naming matters.
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5 keywordsHow is Yipes's SEO?
Open Graph Image
http://yipes.com/cdn/shop/files/yipes-logo-orange-300x141.webp?height=628&pad_color=ffffff&v=1750308433&width=1200
Meta Tags
Yipes!
Yipes!
H1 Tags
Schema Types
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About yipes.com
Company Overview
yipes.com Social Media
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Email Addresses
Phone Numbers
Technology Stack
yipes.com uses 21 technologies across their website including Adobe Fonts, hCaptcha, HSTS, cdnjs, jsDelivr, and more.
Fonts
Adobe Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Advertising
Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
yipes.com receives approximately 2.9K monthly visitors and ranks #5,552,057 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:34 on the site.
The majority of yipes.com's traffic comes from .
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This page provides publicly available information about yipes.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yipes.com directly at https://yipes.com.