yodel.co.uk
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Yodel: The UK's Silent Delivery Giant
How a 72% direct-traffic behemoth dominates British e-commerce logistics
While most brands fight for organic search visibility, Yodel has achieved something more powerful: it has become so embedded in UK e-commerce that 72% of its 13 million monthly visitors arrive directly. This isn't a delivery company you find; it's the infrastructure you're already using.
"Yodel isn't competing for customers; it's the hidden utility powering Britain's online shopping addiction."
The B2B Trojan Horse
Yodel's dominance stems from its B2B-first strategy. While competitors chase end-consumers, Yodel has locked in UK retail giants. With 3,955 employees and $1.7B in revenue, they're not a startup disruptor—they're the established backbone. Their secret? Making themselves invisible. When you shop at major UK retailers, you don't choose Yodel; you get Yodel.
The Direct Traffic Anomaly
In an industry where competitors fight for organic search terms like 'parcel delivery,' Yodel's 72% direct traffic is unprecedented. This signals two things: either massive brand recall or, more likely, that their tracking page (59,680 monthly searches for 'yodel tracking') has become a destination. They've turned a utility function into a retention channel.
The tech stack reveals their hybrid approach: Ruby on Rails for core operations, AWS CloudFront for scalability, and a PWA for driver and customer access. Yet their 3.9/5 Trustpilot rating with nearly 3 million reviews tells a more complex story—scale at the cost of consistency. For founders, this is the classic infrastructure challenge: when you're the default choice, every failure is magnified.
- B2B-first model creates predictable, high-volume contracts
- Direct traffic dominance reduces CAC to near zero
- Tracking-as-a-service creates daily user touchpoints
- Massive scale (13M visits) with thin margins in logistics
The Infrastructure Playbook
Yodel proves that in logistics, being boring and reliable beats being viral and inconsistent. For investors, the lesson is clear: the real value isn't in the front-end brand, but in the invisible infrastructure that powers it.
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https://d1km2unb2600pw.cloudfront.net/assets/yodel_logo_social-afcdc4bf0175875753b33b01e3b88b620c47cc2a65aba8c0f814798d2c843a7f.jpg
Meta Tags
Yodel by InPost | UK Parcel Courier & Delivery Service | Yodel by InPost
Yodel by InPost is one of the largest delivery companies for B2B and B2C orders, serving many of the UK's leading retailers. Find out how we can help you today.
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Yodel by InPost
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Reviews (20)
Good company
Did the job the package was delivered on time without complications
Love using inpost lockers...
Love using inpost lockers... Fast reliable service 👍
Great service
Great service
Good after driver change
Good after driver change, hope it lasts.
Unreliable
Item was not left in Hall outside my FLAT 2 front door. I chanced upon it finding it outside my BACK KITCHEN DOOR exposed to the elements
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About yodel.co.uk
Yodel by InPost is one of the largest delivery companies for B2B and B2C orders, serving many of the UK's leading retailers. Find out how we can help you today.
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Technology Stack
yodel.co.uk uses 10 technologies across their website including Ruby on Rails, PHP, AWS CloudFront, and more.
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Ruby on Rails
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PHP
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AWS CloudFront
Advertising
DoubleClick Floodlight, Google Ads
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PWA
Traffic & Audience
yodel.co.uk receives approximately 13.1M monthly visitors and ranks #5,630 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 3:19 on the site.
The majority of yodel.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about yodel.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit yodel.co.uk directly at https://yodel.co.uk.