In a world obsessed with hyper-scaling SaaS, Yogurtini represents a fascinating anomaly: a $10.7M brick-and-mortar chain with a digital presence that feels eerily disconnected from its physical reality. It’s a lesson in legacy tech debt meeting local business.

"When 'yogurtini' drives 26% of your traffic but your homepage is a broken modal, you aren't selling yogurt—you're selling brand recognition."

The data reveals a stark disconnect between revenue and digital maturity. While Yogurtini commands $10.7M in revenue, its digital footprint (5,315 monthly visits) is minuscule for its scale. This isn't necessarily a failure—it's a testament to the power of physical location and word-of-mouth in the frozen dessert industry. However, for investors, this represents a massive untapped opportunity.

• High brand affinity (47% direct traffic) indicates strong customer retention.
• Technical debt is visible (broken H1 tag) but doesn't seem to impact revenue yet.
• Local SEO is underutilized—ranking for 'yogurt near me' is low despite physical locations.
• The 'self-serve' model creates a unique experiential value that isn't captured online.