In an industry obsessed with digital presence and viral growth, Yor Ultrasound operates in near-total silence. With 32 employees generating $8 million in revenue and a website that reveals almost nothing, this company isn't playing the startup game—it's rewriting the rules of B2B medical equipment sales.

"They're not building a brand online—they're building a business offline, in hospitals and clinics where trust is currency."

The leadership team composition tells a story of technical depth over marketing breadth. With Anshumali Roy as Founder & CTO and Roberto Lemus as Director of Quality, this is a company built by engineers, not marketers. They're solving complex problems in medical imaging, not optimizing for SEO keywords. The absence of public funding rounds suggests either bootstrapping or strategic private investment—another deviation from the VC-fueled playbook.

• Revenue-per-employee ratio suggests premium pricing and high-margin products
• Executive team focuses on technical roles, not growth/marketing positions
• Zero digital footprint indicates traditional B2B sales channels
• Likely operates in niche medical imaging markets with long sales cycles