yoursole.com
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The Sole of Sustainable Footwear
A $7.3M company disrupting the $400B footwear industry with moldable tech
In a market dominated by giants, SOLE is quietly building a $7.3M empire by solving a problem everyone has but few address properly: foot pain. While competitors chase trends, SOLE obsesses over biomechanics.
"They're not selling insoles—they're selling pain relief that happens to be sustainable."
The Silent Army of Sufferers
With 119,749 monthly visits and 40 employees, SOLE has achieved a remarkable $182,500 revenue per employee—impressive for a direct-to-consumer health brand. The 48% organic traffic share reveals a content-driven strategy where users actively search for solutions to foot pain rather than being spoon-fed ads. This isn't impulse buying; it's deliberate problem-solving.
The SEO Playbook That Works
Despite ranking #244,194 globally, SOLE captures 96,330 monthly searches for the broad term 'sole'—a masterclass in brand-meets-keyword strategy. They've turned their generic brand name into a search asset, while long-tail queries like 'how to use ball of foot cushions' (320 monthly searches) show they're capturing high-intent, low-competition niches that giants ignore.
The 2.6/5 Trustpilot rating from just 7 reviews is a red flag that demands investigation. For a company with 119K monthly visitors, this review volume is suspiciously low—either indicating a recent reputation reset or a deliberate suppression of negative feedback. The 40% direct traffic suggests strong brand recall, but the low review count questions customer satisfaction authenticity.
- Moldable technology: Custom fit without the $500 podiatrist visit
- Sustainability angle: Appeals to eco-conscious millennials willing to pay premium
- DTC model: 48% organic traffic bypasses Amazon's cutthroat marketplace
- B2B potential: Untapped corporate wellness and healthcare partnerships
The Untapped Billion-Dollar Play
SOLE sits at the intersection of health tech, sustainability, and direct-to-consumer—three of the most investable sectors in 2024. The question isn't whether foot health is a massive market; it's whether this 40-person team can scale before giants like Nike or Allbirds copy their playbook.
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https://yoursole.com/media/yoursole2/images/SOLE_1200x1200.jpg
Meta Tags
SOLE | Custom Moldable Insoles & Sustainable Footwear
SOLE insoles and footwear. Arch support shoe inserts for sore feet. Supportive sustainable footwear.
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Reviews (7)
Best Customer Service Experience
I am excited to try my new SOLE insoles. They arrived in two days (no express shipping requested) and they look to be great quality. Their customer service was incredibly responsive via email (less than 10 minutes) to resolve a packing error and another set of insoles will be arriving soon without any additional cost and no need to send the other set back. I expect that they have a new customer in me.
Great socks, great rewards!
I never expected so much arch support from just a pair of socks. I haven’t tried their other products, but I have to say their “dual layer” crew socks are the only ones I use now. I can be on my feet all day in them, without having to worry about what shoes I’m wearing. Also, I really appreciate their rewards program. It really makes it easy to try things out as a new customer. I genuinely felt like referring other people to the company, because of my experience. Hope to see more sock sales going forward! Cheers
Sole is Good for My Soles
I have now ordered 5 pairs of insoles from Sole. I love that they’re a Canadian company, that allows me to buy local, but the performance insoles are a game changer for me. If you’re on your feet a lot as I am I would take a look. They’re free shipping is faster than expected as well. I also think they’re retention campaigns are ingenious, I have bought all my subsequent pairs via their offers and discounting now that I’m on their list. Keep up the good work Sole.
Purchased shoes from YourSole and they…
Purchased shoes from YourSole and they delivered a badly scuffed shoe. I called and emailed for a replacement but they didn't answer or return any of my calls and emails. Waste of money.
I placed and order Nike Air 1Luxe pecan…
I placed and order Nike Air 1Luxe pecan on the 29th of May 2024 but I never received any purchase confirmation no order number nothing, till date.
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About yoursole.com
SOLE insoles and footwear. Arch support shoe inserts for sore feet. Supportive sustainable footwear.
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Technology Stack
yoursole.com uses 19 technologies across their website including Font Awesome, Sentry, Mailchimp, and more.
Fonts
Font Awesome
Error Tracking
Sentry
Email Marketing
Mailchimp
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
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Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
yoursole.com receives approximately 119.7K monthly visitors and ranks #244,194 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 2:47 on the site.
The majority of yoursole.com's traffic comes from undefined, undefined, .
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