yoxel.com
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Yoxel: The Unsung CRM Sync Engine
A 17-person team quietly powers inbox integrations for Salesforce & beyond
While giants like Salesforce and Microsoft dominate the CRM conversation, a lean 17-person team is building the critical infrastructure that connects email inboxes to these platforms. Yoxel isn't trying to replace your CRM; it's making sure your CRM knows what your team is actually doing in their email.
"Yoxel proves that in the B2B SaaS world, you don't need to be the biggest player to build a sustainable, profitable business."
The Founder's Playbook
Alexey Panteleev built Yoxel with a classic bootstrapper's mentality. With just 17 employees and $1.5M in revenue, the company operates at an impressive ~$88k revenue per employee. This isn't a venture-fueled rocket ship—it's a sustainable, profitable business solving a specific, painful problem: keeping CRM data synchronized with email activity without manual entry.
The Traffic Paradox
Here's the counter-intuitive story: Yoxel gets just 1,223 monthly visits but 76% come from organic search. This isn't a traffic play—it's a precision targeting strategy. Their top keywords like 'does pipedrive have a gmail plugin' (200 monthly volume) reveal a highly specific user intent. They're not casting a wide net; they're answering exact technical questions from CRM administrators and sales ops professionals at the exact moment of need.
The product strategy is clear: be the connective tissue, not the destination. By offering white-label solutions and the Aurinko API, Yoxel positions itself as infrastructure rather than just another tool. This is smart—infrastructure businesses command higher valuations and create deeper moats than point solutions.
- Dual revenue model: Direct CRM integrations + white-label/API solutions
- Aurinko API enables developers to build custom integrations, creating a platform play
- Focuses on the critical (but unsexy) problem of data synchronization
- Bootstrapped economics suggest strong unit economics and founder control
The Quiet Infrastructure Play
While everyone fights for CRM market share, Yoxel is building the plumbing that makes them all work together—profitably, sustainably, and without the noise.
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Yoxel | Inbox Integrations for Salesforce & White-Label CRM Solutions
Yoxel syncs mailbox data & integrates CRMs with Outlook, Gmail & Workspace. Trusted by businesses, Yoxel offers CRM integrations & developer tools (Aurinko API) to supercharge productivity.
Inbox Integrations for Salesforce & White-Label CRM Solutions
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About yoxel.com
Yoxel syncs mailbox data & integrates CRMs with Outlook, Gmail & Workspace. Trusted by businesses, Yoxel offers CRM integrations & developer tools (Aurinko API) to supercharge productivity.
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Technology Stack
yoxel.com uses 11 technologies across their website including HSTS, Netlify, Google Analytics, and more.
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HSTS
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Netlify
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Traffic & Audience
yoxel.com receives approximately 1.2K monthly visitors and ranks #13,060,522 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:00 on the site.
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