In a world obsessed with cloud infrastructure and AI, Yubico's $130M revenue business proves that the most critical security layer might still be a piece of plastic you plug into a USB port. While competitors chase software-defined everything, Yubico has quietly built a hardware moat that secures Google, Microsoft, and the U.S. government.

"Yubico doesn't sell security software—they sell the physical key to the digital kingdom, and that's a moat no AI can easily replicate."

The keyword data tells the story of a company that owns its category: 'YubiKey' (98K monthly searches) outranks the company name itself (19K searches). This is category dominance in its purest form—when your product name becomes the verb for the entire category. The 603K backlinks aren't just SEO metrics; they're the digital breadcrumbs of a company that has become infrastructure. Every developer tutorial, every enterprise security guide, every compliance document links back to Yubico.

• Hardware-first strategy creates a physical moat that software competitors can't replicate
• Enterprise direct traffic (43%) proves they're a 'destination,' not a discovery
• Product name search volume exceeds brand searches—category ownership achieved
• 603K backlinks demonstrate embedded status in enterprise security infrastructure