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Yuja: The Quiet Giant of Enterprise Video
How a 31-person team is quietly powering media for thousands of institutions
While the SaaS world chases AI hype and viral growth, Yuja has built a $3.6M revenue engine by solving a boring problem at massive scale: enterprise media delivery for universities and corporations. They're the infrastructure layer for video that most never see, but millions rely on daily.
"Yuja proves that in B2B SaaS, solving one painful problem deeply beats solving ten problems superficially."
The Enterprise Wedge Strategy
Yuja didn't try to beat YouTube or Vimeo. Instead, they carved a defensible niche in higher education and K12, where compliance, accessibility, and integration requirements create natural moats. Their 61% direct traffic suggests they've become the default choice for institutions already in their ecosystem.
The Efficiency Paradox
With $3.6M revenue and 31 employees, Yuja generates ~$116K per employee—a strong ratio for an infrastructure play. Yet their 17% organic search traffic reveals a challenge: growth is relationship-driven, not discoverable. This is both their strength (high switching costs) and their ceiling (limited market expansion).
Their keyword strategy tells a story of institutional lock-in: searches like 'bcc yuja' and 'uci yuja' dominate their traffic. This isn't a brand people discover—it's a platform their university mandates. The 1.5M backlinks likely come from embedded media across thousands of course pages, creating a web of dependencies that's nearly impossible to untangle.
- Direct traffic (61%) suggests deep institutional integration, not viral growth
- Their backlink profile is massive for their revenue size—likely from embedded media
- Employee-to-revenue ratio indicates high margins and efficient operations
- The 'undefined' countries in traffic data points to global institutional reach
The Boring Billion-Dollar Playbook
Yuja's playbook is the antithesis of startup glamour: solve a compliance-heavy problem, serve a captive audience, and let institutional inertia do the selling. It's not sexy, but it's sustainable.
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YuJa | Cloud Platforms and Applications
YuJa provides enterprise media solutions to leading universities, K12 districts, corporations, non-profits and government organizations.
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Reviews (1)
I do NOT trust this Software at all
I do NOT trust this Software at all It requires SO MUCH REQUIREMENTS It requires Screenshare, Video Share, Camera, Microphone, Monitors need to be UNPLUGGED, And sometimes all that for a SIMPLE QUIZ. This is a new company, and I am very concerned for my peers.
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About yuja.com
YuJa provides enterprise media solutions to leading universities, K12 districts, corporations, non-profits and government organizations.
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Technology Stack
yuja.com uses 21 technologies across their website including HSTS, reCAPTCHA, PHP, Webflow, WordPress, and more.
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HSTS, reCAPTCHA
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PHP
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Webflow, WordPress
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Cloudflare
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Weglot
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Traffic & Audience
yuja.com receives approximately 928.0K monthly visitors and ranks #61,443 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 4:23 on the site.
The majority of yuja.com's traffic comes from undefined, undefined, .
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