yumearth.com
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YumEarth: The Quiet Giant of Allergy-Free Candy
How a $8.6M organic candy brand dominates a niche without venture capital
In the candy aisle, the biggest names are often the worst offenders for allergens. YumEarth saw that gap and built a $8.6M business selling 'friendly sweets' to the 32 million Americans with food allergies. They aren't chasing trends—they're solving a medical necessity wrapped in candy.
"YumEarth isn't selling candy; they're selling inclusion. In a market obsessed with novelty, they built loyalty by removing fear from every bite."
The Allergy-First Strategy
YumEarth’s core customer isn't just a sweet tooth—they're a parent managing peanut, dairy, or gluten allergies. Their product page is a medical document disguised as a candy shop. The 56% organic search traffic comes from desperate parents Googling 'vegan gummy bears' or 'allergy-friendly candy.' They've turned SEO into a public service.
The Bootstrap Playbook
With 56 employees and $8.6M in revenue, YumEarth is a lean, profitable machine. No VC funding listed means they likely grew organically through retail partnerships (Target, Walmart) and direct-to-consumer sales. Their tech stack—Shopify, Klaviyo, Zendesk—is standard, but their execution is surgical. They don't need fancy AI; they need reliable shipping and clear allergy labeling.
Their social presence is modest but strategic. TikTok (@yum_earth), Facebook, and Instagram serve as community hubs where parents share safe-eating wins. The low Trustpilot score (2.9/5 from only 2 reviews) suggests a small but vocal customer base—likely happy with the product but frustrated by shipping or inventory issues common in niche e-commerce.
- Niche Dominance: They own the 'allergy-friendly' keyword cluster, avoiding direct competition with giants like Haribo.
- Retail Leverage: Likely uses DTC as a brand billboard, driving volume through physical retail where impulse buys happen.
- Operational Discipline: A 56-person team for $8.6M revenue implies high productivity and low overhead.
The Unsexy Unicorn
YumEarth proves that in crowded markets, the most defensible moat is a problem no one else wants to solve.
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Open Graph Image
https://cdn.shopify.com/s/files/1/0408/0576/1178/files/yumearth-share_73c65ead-2b13-4066-888c-76f8ebcbe182.jpg?v=1615564776
Meta Tags
YumEarth | Organic Candy | Allergy Friendly Candy
YumEarth is not just tasty organic candy. We are Friendly Sweets, Yummy Treats – our allergy friendly candy can be enjoyed by everyone. Shop today!
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Reviews (2)
Deceptive practices, poor customer service
I have recently purchased lollipops with the bag showing the 8 flavors that will be in that bag yet some bags have 6 flavors and most of that is one of the flavors. Yumearth's response is that flavors may vary. It's supposed to be the quantities of the 8 flavors shown will vary not some of them might not even exist! Last week, I purchased the fruit snacks and went back to the store to get more and the flavor, texture, etc has completely changed and I noticed so did some of the ingredients, yet none of this is indicated on the box. Yumearth's response was that they did change them but they don't indicate it on the box or stand behind their products unless they are defective. Same deceptive stuff on more of their products as I have bought all of them over the years. I will no longer be a customer.
Terrible experience
Terrible experience. Ordered over $100 of stuff on 6/6 and the UPS package stopped updating on 6/11. Company refuses to open an investigation or send a replacement. Truly remarkable stuff.
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About yumearth.com
YumEarth is not just tasty organic candy. We are Friendly Sweets, Yummy Treats – our allergy friendly candy can be enjoyed by everyone. Shop today!
Company Overview
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Phone Numbers
Technology Stack
yumearth.com uses 20 technologies across their website including AccessiBe, Adobe Fonts, Google Fonts, hCaptcha, HSTS, and more.
Accessibility
AccessiBe
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Amazon S3, Cloudflare
Email Marketing
Klaviyo
Forms
JotForm
Traffic & Audience
yumearth.com receives approximately 49.2K monthly visitors and ranks #548,880 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:03 on the site.
The majority of yumearth.com's traffic comes from undefined, undefined, .
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