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Zaffier: The Dutch Welfare Tech Powerhouse
How a municipal service became a $26.6M revenue engine for social welfare
While Silicon Valley chases AI unicorns, Zaffier quietly built a $26.6M revenue engine serving 190,000 residents across North Holland. This isn't just another government portal—it's a case study in how digital infrastructure can transform public services.
"Zaffier proves that boring government services, when digitized properly, can generate enterprise-level revenue and scale across multiple municipalities."
The Municipal Multiplier Effect
Zaffier operates as the digital backbone for six Dutch municipalities: Alkmaar, Bergen, Castricum, Dijk en Waard, Heiloo, and Uitgeest. With 190 employees serving this region, they've achieved remarkable efficiency—each employee supports roughly 1,000 residents. Their 54% direct traffic rate suggests citizens aren't just finding them through search; they're actively seeking out Zaffier as a trusted service destination.
The SEO Goldmine of Social Services
Their keyword strategy reveals a masterclass in local government SEO. 'Individuele inkomenstoeslag alkmaar' (individual income supplement Alkmaar) generates 380 monthly searches with zero competition. Zaffier dominates these hyper-local, high-intent searches where residents seek financial support. This isn't accidental—it's a deliberate capture of the 'crisis economy' search behavior.
The tech stack tells another story. Built with Tailwind CSS, Bootstrap, and Vite, Zaffier represents modern web development principles applied to government services. They're not stuck in legacy systems—this is a responsive, analytics-driven platform that would make many startups jealous. The inclusion of Cookiebot and Facebook Pixel shows they understand conversion tracking even in regulated environments.
- Monopolizes 'individual income supplement' searches across multiple municipalities
- 54% direct traffic indicates strong brand recognition in public sector
- Modern tech stack (Tailwind, Vite) suggests agile development practices
- Scales across 6 municipalities without proportional employee growth
- Targets 'work, money, integration'—three critical social pain points
The Unsexy Unicorn
Zaffier demonstrates that solving fundamental human problems—work, money, integration—creates more sustainable value than chasing viral growth. Their $26.6M revenue from essential services proves infrastructure businesses outlast hype cycles.
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Zaffier - Samen kom je verder
Zaffier ondersteunt inwoners van de gemeenten Alkmaar, Bergen, Castricum, Dijk en Waard, Heiloo en Uitgeest bij werk, geldzaken en inburgering.
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About zaffier.nl
Zaffier ondersteunt inwoners van de gemeenten Alkmaar, Bergen, Castricum, Dijk en Waard, Heiloo en Uitgeest bij werk, geldzaken en inburgering.
Company Overview
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Technology Stack
zaffier.nl uses 11 technologies across their website including reCAPTCHA, PHP, Cookiebot, and more.
Security
reCAPTCHA
Programming Languages
PHP
Privacy & Consent
Cookiebot
Advertising
Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
zaffier.nl receives approximately 8.8K monthly visitors and ranks #1,629,456 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 4:52 on the site.
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