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zaful.com
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zaful.com

20 technologies
VerifiedGrowingVisit175.7K/mo$18M7920 Tech1 Leads
Deep Dive

ZAFUL: The Fast-Fashion Phenomenon

A Deep Dive into the Rise of a Global Fashion E-commerce Giant

In the crowded world of online fashion, ZAFUL has emerged as a formidable player, captivating millions with its trendy clothing and affordable prices. But what sets this e-commerce giant apart, and how has it managed to carve out a significant niche in the competitive fashion industry?

175,746
monthly visits
192,684
global rank
42%
organic search traffic
45%
direct traffic

"ZAFUL's rapid growth is a testament to its ability to blend affordability with trendy fashion."

User Base and Reach

With a monthly visitor count of 175,746, ZAFUL has established a strong online presence. Its global rank of 192,684 indicates a significant reach, especially considering the competitive nature of the e-commerce landscape. The site's ability to attract both organic and direct traffic showcases its brand loyalty and effective marketing strategies.

Growth Story

ZAFUL's journey from a startup to a multi-million dollar company is nothing short of remarkable. With a revenue of $18.0M and a lean team of 79 employees, the company has managed to scale efficiently. Its focus on exclusive discounts and the latest trends has resonated with a wide audience, driving its growth.

One of the key factors contributing to ZAFUL's success is its strategic use of social media. With a strong presence on platforms like TikTok, Twitter, YouTube, Facebook, and Instagram, the company has effectively leveraged social media to engage with its audience and drive traffic to its website.

  • Strong social media presence across multiple platforms
  • Effective use of exclusive discounts and trendy fashion
  • Efficient scaling with a lean team of 79 employees
  • Significant organic and direct traffic
Lack of transparency in funding and contact emails
High monthly visits and global reach
Low Trustpilot rating of 1.7/5
Strong social media engagement

ZAFUL: A Fashion Force to Reckon With

Despite some areas for improvement, ZAFUL's strategic approach to fashion e-commerce has positioned it as a major player in the industry. Its ability to blend affordability with trendy fashion, coupled with a strong online presence, makes it a brand to watch.

What tech stack does Zaful use?

41 detected
Development1
Security1
Programming Languages1
Performance1
Web Standards2
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics21
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
P
Pinterest Tag
S
Snapchat Pixel
G
Google Tag Manager
G
Google Analytics
F
Facebook Pixel
B
Bing
T
Tracking Service
T
TikTok Pixel
G
Google DoubleClick
A
Analytics Service
G
Google Ads
G
Google Static
F
Facebook
T
Tracking Pixel
S
Snapchat
G
Google APIs
P
Pinterest

How much traffic does Zaful get?

Traffic & Engagement

197.1K
Monthly Visits
-25.3%
2.6
Pages/Visit
4:09
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend+14%
172.4K
Oct 2025
Oct
263.8K
Nov 2025
Nov
197.1K
Dec 2025
Dec

Rankings

#184,182
Global Rank
#121,408
United States Rank
Retail
Category

Backlinks & Authority

1.9M
Backlinks
9.1K
Ref. Domains
46
Authority Score
Low
Penalty Risk
Backlinks Trend+25%
1.6M
Jul 2025
Jul
1.6M
Aug 2025
Aug
1.6M
Sep 2025
Sep
1.8M
Oct 2025
Oct
1.8M
Nov 2025
Nov
1.9M
Dec 2025
Dec

Search Traffic

Organic
62.8K
Paid
1.3K

Top Organic Keywords

#1zaful
12,100 vol51.2%
#1zaful bikini
1,300 vol5.5%
#1zaful clothing
880 vol3.7%
#1zaful bathing suits
590 vol2.5%
#1zaful swimsuits
590 vol2.5%

Where is Zaful's audience located?

🇺🇸United States27.2%
🇨🇦Canada22.7%
🇬🇧United Kingdom20.9%
🇮🇳India4.5%
🇩🇪Germany2.7%

Device Distribution

Desktop29.1%
Mobile70.9%

What keywords does Zaful rank for?

5 keywords
1zaful13.4K vol$0.54
2zaful clothing950 vol$0.64
3graphic sweatshirts japansee440 vol
4zaful thong bikini160 vol
5winter outfit set men cargo pants310 vol

How is Zaful's SEO?

Open Graph Image

OG Image preview
og:image

https://uidesign.zafcdn.com/ZF/image/z_promo/20190506_9646/share.jpg

Meta Tags

title68 chars

Women and Men's Fashion Clothing, Women and Men Fashion Sale | ZAFUL

description211 chars

#ZAFUL Exclusive discounts and the latest trends at ZAFUL. Shop Women, Men, Shoes & ACCS, CURVE + PLUS including Dresses, Jackets & Coats, Men's Hoodies & Sweats, Tops, Bottoms, Sets, Women's Swimwear, and more.

og:title

Hi, long time no see! Here’s a Zaful coupon for you. It gives you an instant 15% off fashionable items.

og:description

Hi, long time no see! Here’s a Zaful coupon for you. It gives you an instant 15% off fashionable items.

languageEN

Schema Types

WebSite

Who works at Zaful?

Loading leads...

What do customers think of Zaful?

ZAFUL

ZAFUL

1.7
11,780 reviews
✓ Claimed

Categories

Shopping & Fashion#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
45.0 days
Claimed Date
7/31/2015

Contact Information

Address:
HK

Reviews (20)

Filter by rating:
Giulia Locoselli
12/13/2024
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 12/13/2024
I ordered bikinis from Zaful a few…

I ordered bikinis from Zaful a few times. I really like them and the material is good. Bit hard to guess between sizes, but Zaful gave me a full refund for the items when I ordered the wrong size, without the need of shipping back. The refund came through immediately. I don't understand the bad reviews, my experience with Zaful has been excellent.

Martin
9/2/2025
🇦🇺 Australia2 reviewsOrganicUnverified
Experience date: 9/2/2025
Cheap looks, but tough to return

Zaful has low prices and trendy picks-but returning them is a pain. Delivery can take forever, support gives canned replies, and items rarely match photos. Good looks, bad service

Company Response1/19/2026

Dear Martin, Thank you for your feedback. We are sorry to hear that you are not satisfied with your order. All of our products follow strict quality checks and we always aim for our products to meet our customer's satisfaction. Please kindly review our warranty policy here: http://www.zaful.com/returns/ Please offer us your order number or you can submit a ticket here https://support.zaful.com/ticket/ticket/index?cat_id=37 . We are always happy to assist you. Best Regards ZAFUL Customer Service

Saalim Carter
4/27/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 4/27/2025
Product was dingy

Product was dingy, faded in-color, and seemed third-hand. It took them 6 weeks to send it. Customer service was extremely unresponsive. Absolutely not as advertised. DO NOT TRUST THIS BRAND.

Company Response5/16/2025

Dear Saalim, We are sorry to hear that you are not satisfied with your order. We kindly ask that customers refer to our sizing charts located underneath the product description on every item page in order to choose the correct size. All of our products follow strict quality checks and we always aim for our products to meet our customer's satisfaction. Please kindly review our warranty policy here: http://www.zaful.com/returns/ We have provided you with a solution via ticket. Please kindly log into ZAFUL account to view the tickets ( My tickets)we sent and reply to us. We look forward to hearing from you soon.    Best Regards ZAFUL Customer Service

Tsvetana Ignatova
4/14/2025
🇧🇬 Bulgaria1 reviewsOrganicUnverified
Experience date: 4/11/2025
This is a scam

This is a scam. Do not order. I ordered 2 sets of swimwear and when I received them they did not fit. I tried to return however they wouldn’t give me an address. They asked for information, photos and in the end told me that because the items were on sale, last ones, they couldn’t be refunded and returned

Company Response5/16/2025

Dear Tsvetana, We are sorry to hear that you are not satisfied with your order. We kindly ask that customers refer to our sizing charts located underneath the product description on every item page in order to choose the correct size. All of our products follow strict quality checks and we always aim for our products to meet our customer's satisfaction. Please kindly review our warranty policy here: http://www.zaful.com/returns/ We have provided you with a solution via ticket. Please kindly log into ZAFUL account to view the tickets ( My tickets)we sent and reply to us. We look forward to hearing from you soon.    Best Regards ZAFUL Customer Service

Sandy Cavaco
2/25/2025
🇨🇦 Canada2 reviewsOrganicUnverified
Experience date: 2/24/2025
Zaful is the worst company I have ever…

Zaful is the worst company I have ever interacted with. I just made $200 purchase and it never arrived! Then I tried to get help and only had bots as answers. There are no people working in customer service! DO NOT TRUST

Company Response5/16/2025

Dear Sandy, We are sorry to hear that you haven't received your order yet. We at ZAFUL offer standard or express shipping, which vary in shipping times. We will always do our best to meet the customers shipping needs.  For more details on shipping methods, please click here: http://www.zaful.com/shipping-info/. For more information about our shipping and insurance policy, please refer to our terms and conditions here: http://www.zaful.com/terms-of-use/  Please check your account and reply to the message we have sent to you regarding your particular case. Best Regards ZAFUL Customer Service

Frequently Asked Questions about Zaful

What is Zaful's Revenue?
Zaful generates approximately $18M in annual revenue. With 79 employees, that's $228,000 per employee.
What does Zaful do?
#ZAFUL Exclusive discounts and the latest trends at ZAFUL. Shop Women, Men, Shoes & ACCS, CURVE + PLUS including Dresses, Jackets & Coats, Men's Hoodies & Sweats, Tops, Bottoms, Sets, Women's Swimwear, and more.
How fast is Zaful growing?
Zaful has declined by 25.3% in the last 6 months according to traffic data. employee count has changed by -9% year over year.
How do people interact with Zaful?
When visiting Zaful, visitors view an average of 2.6 pages per visit, and spend around 4:09 on the site, and the bounce rate is 58.4%.
How do people find Zaful?
133.0K people (67%) visit Zaful directly. 62.8K (32%) find them through organic search. 1.3K (1%) come through paid advertising.
Who uses Zaful?
Zaful's top market is United States with 53.6K visitors (27.2%). Canada is 2nd with 44.8K (22.7%). United Kingdom is 3rd with 41.2K (20.9%).
What technologies does Zaful use?
Zaful uses 20 technologies across their website including Development, Security, Programming Languages. Key technologies include Firebase, reCAPTCHA, PHP.
Who are Zaful's competitors?
Zaful's main competitors include KREWE, Monica and Andy, Brideside, Morilee by Madeline Gardner, Ganni A/S. These companies operate in similar markets and compete for the same customer base.
What do customers think of Zaful?
Zaful has a Trustpilot score of 1.7 out of 5 (1 stars) based on 11,780 customer reviews.

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About zaful.com

#ZAFUL Exclusive discounts and the latest trends at ZAFUL. Shop Women, Men, Shoes & ACCS, CURVE + PLUS including Dresses, Jackets & Coats, Men's Hoodies & Sweats, Tops, Bottoms, Sets, Women's Swimwear, and more.

Company Overview

zaful.com
Website
lifestyle
Industry
#192,684
Global Rank
175.7K
Monthly Visitors
20
Technologies
1+
Employees

zaful.com Key Pages

Contact zaful.com

Technology Stack

zaful.com uses 20 technologies across their website including Firebase, reCAPTCHA, PHP, and more.

Development

Firebase

Security

reCAPTCHA

Programming Languages

PHP

Advertising

DoubleClick Floodlight, Microsoft Ads, Snapchat Pixel, Pinterest Tag +3 more

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

175.7K
Monthly Visits
45%
Bounce Rate
3.9
Pages/Visit
0:49
Avg. Duration

zaful.com receives approximately 175.7K monthly visitors and ranks #192,684 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 0:49 on the site.

The majority of zaful.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is zaful.com?
#ZAFUL Exclusive discounts and the latest trends at ZAFUL. Shop Women, Men, Shoes & ACCS, CURVE + PLUS including Dresses, Jackets & Coats, Men's Hoodies & Sweats, Tops, Bottoms, Sets, Women's Swimwear, and more.
What technologies does zaful.com use?
zaful.com uses 20 technologies including Firebase, reCAPTCHA, and 14 more. View the full tech stack analysis above.
What are zaful.com's social media accounts?
zaful.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is zaful.com?
zaful.com receives approximately 175.7K monthly visitors and ranks #192,684 globally. Traffic is growing by 21.9% month-over-month.

Related Searches

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This page provides publicly available information about zaful.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zaful.com directly at https://zaful.com.