zaplox.com
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Zaplox: The Underdog in Hotel Tech
How a 23-person Swedish startup is quietly digitizing the hospitality check-in experience
In an industry dominated by giants like Oracle and Amadeus, Zaplox is betting that the future of hospitality isn't in the backend—it's in the guest's pocket. With just 23 employees and $2.3M in revenue, this Swedish startup is building digital guest solutions that could make physical front desks obsolete.
"Zaplox isn't just selling software—they're selling the elimination of the most hated part of travel: the check-in line."
The Invisible Infrastructure
With 88.7% of traffic coming from undefined sources (likely direct enterprise sales), Zaplox operates like a B2B ghost. Their 2,172 monthly visitors aren't random—they're hotel executives researching mobile key solutions. The 41% direct traffic rate reveals a focused, relationship-driven sales model where prospects come already knowing what they want.
The Mobile Key Gold Rush
Search data tells the story: 'mobile key' (510 monthly searches) and 'agilysis mobile check in' (410 searches) dominate their keyword landscape. Zaplox isn't chasing generic hospitality terms—they're positioning as the specialist in contactless entry. Their recent product launch for 'checkin/checkout kiosk solutions' suggests they're expanding from mobile-only to hybrid physical-digital experiences.
The company's leadership team reads like a hospitality tech dream team: Even Frydenberg (CEO), Sara Östergaard (CCO), and Lindsay Wenger (VP Sales North America) bring decades of industry experience. Their recent appointment of Otto Wetterlin as interim President & CEO signals either strategic evolution or a transition phase—common in startups seeking to scale.
- Mobile-first guest experience platform (not just another PMS plugin)
- Focus on contactless solutions post-pandemic
- Strategic partnership with Assa Abloy (implied by keyword data)
- Expanding from software to hardware with kiosk solutions
The Silent Disruptor
Zaplox may not be a unicorn, but in the $4T hospitality industry, being the go-to for mobile key solutions could be worth billions. Their low traffic is a feature, not a bug—it means they're not playing the SEO game, they're playing the partnership game.
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Discover how Zaplox digital guest solutions enhance the guest experience within the hospitality industry.
Zaplox – digital guest solutions for hotels, casinos and resorts.
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About zaplox.com
Discover how Zaplox digital guest solutions enhance the guest experience within the hospitality industry.
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zaplox.com uses 18 technologies across their website including Google Fonts, PHP, WordPress, and more.
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zaplox.com receives approximately 2.2K monthly visitors and ranks #7,301,872 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:30 on the site.
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