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Zasady: The Principled Digital Marketing Engine
A 5-person team generating $400K with a principled approach to digital marketing tools.
In a digital marketing landscape saturated with bloated platforms and aggressive sales tactics, Zasady cuts through the noise with a radical proposition: principled tools for principled entrepreneurs. This isn't just another SaaS company; it's a lean, 5-person operation focused on maximizing ROI for founders who value ethics over hype.
"Zasady isn't competing on scale; they're competing on integrity, proving that a principled approach can scale a business to $400K with just 5 people."
The Lean Machine
With a team of only 5 employees, Zasady is the epitome of a lean operation. The revenue-to-employee ratio is exceptionally high for a tech services firm, suggesting a high-value, high-margin service model. Key figures like Attabeira German (Director Social Media) and Andy Potterfield (Project Manager) indicate a structure built on specialized roles rather than generalists, allowing for deep expertise in specific digital marketing verticals.
The Invisible Giant?
The data presents a fascinating contradiction: a company generating $400K in revenue with zero visible traffic metrics. This suggests a business model heavily reliant on direct sales, referral networks, or offline channels rather than organic web traffic. For founders, this is a masterclass in alternative growth strategies—Zasady proves you don't need SEO dominance to build a sustainable business.
The technical foundation is telling. Zasady employs a modern, efficient stack including Tailwind CSS, jQuery, and Swiper, prioritizing speed and mobile responsiveness over complex frameworks. This aligns perfectly with their mission to help entrepreneurs maximize their digital marketing budget—every millisecond of load time matters when your client's ROI is on the line.
- Principled Approach: They market ethics as a core differentiator in a trust-starved industry.
- High-Value Services: $400K revenue with 5 people implies premium pricing or high-ticket retainers.
- Alternative Growth: Zero visible traffic suggests a sales-led or referral-driven model.
- Modern Tech Stack: Built for speed and efficiency with Tailwind CSS and lightweight libraries.
The Principled Path Forward
Zasady challenges the 'growth at all costs' mentality, proving that integrity and revenue can coexist.
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Zasady - Integrated Digital Marketing for the Greater Good
Providing digital marketing tools in a principled manner to help enrepreneurs get the most out of their digital marketing budget.
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About zasady.com
Providing digital marketing tools in a principled manner to help enrepreneurs get the most out of their digital marketing budget.
Company Overview
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Technology Stack
zasady.com uses 19 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Email Marketing
ConvertKit
Advertising
Facebook Pixel
Traffic & Audience
zasady.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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