zbeta.com
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ZBeta: The Security Company That Doesn't Sell Security
A $21.6M business redefining physical security through strategic design, not just hardware
Most security companies sell you cameras and locks. ZBeta sells you an outcome. In an industry obsessed with hardware specs, this 124-person firm is betting that strategic design and culture-first execution will win the $150B physical security market.
"They don't sell what you want to protect—they sell what you want to achieve."
The Strategic Pivot
Traditional security firms lead with products: 'Buy our cameras, buy our access systems.' ZBeta's homepage headline—'Secure Your Tomorrow'—reveals their positioning. They're not vendors; they're architects of security outcomes. Their leadership team (CEO Zack Brunette, COO Jesse Knutson) built a firm that consults first, implements second. This is a professional services firm disguised as a security company, with dedicated VPs for Talent & Culture, Consulting Services, and Design Services.
The Data Story
2,838 monthly visits for a $21.6M revenue business reveals a high-velocity, relationship-driven sales model. 52% organic traffic suggests strong brand authority in their niche. The top keywords—'z beta,' 'zabe chicago it'—indicate they're not competing on generic 'security services' terms. They're a destination brand. This is a company that wins through referrals and reputation, not SEO volume.
The tech stack tells a story too: jQuery, Slick, Tailwind CSS, Bootstrap. This isn't a bleeding-edge startup. It's a pragmatic, execution-focused operation. The lack of structured data and minimal backlinks suggests they're not playing the content marketing game. Their LinkedIn presence is their real storefront.
- Dedicated VP of Talent & Culture signals they hire for mindset, not just technical skills
- Design Services division—unheard of in traditional security
- Consulting Services separate from implementation—recurring revenue model
- Chicago-centric traffic dominance suggests regional stronghold before national expansion
The Unsexy Billion-Dollar Play
ZBeta is building a moat in a boring industry by being the only player that thinks like a design firm. That's how you win $21.6M without raising a dime.
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Home - ZBeta
World class physical security services, solutions and programs designed for what you want to achieve, not just what you want to protect.
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About zbeta.com
World class physical security services, solutions and programs designed for what you want to achieve, not just what you want to protect.
Company Overview
zbeta.com Key Pages
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Technology Stack
zbeta.com uses 18 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Cloud & Hosting
Fastly
Traffic & Audience
zbeta.com receives approximately 2.8K monthly visitors and ranks #5,250,327 globally. The website has a bounce rate of 28% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:46 on the site.
The majority of zbeta.com's traffic comes from .
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This page provides publicly available information about zbeta.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zbeta.com directly at https://zbeta.com.