In a market flooded with fly-by-night exchanges, ZebPay isn't just surviving—it's building a fortress. With 3M+ members and $25.9M in revenue, this isn't another crypto startup; it's a battle-tested veteran quietly dominating the trust game while others chase hype.

"50% direct traffic in crypto isn't luck—it's brand equity earned when everyone else was losing trust."

The tech stack tells a story of pragmatism over flash. They're running jQuery, Bootstrap, and Tailwind—battle-tested tools, not bleeding-edge frameworks. No crypto exchange has ever won customers with their React version. Priority Hints and PWA support show they care about real performance, not just looking modern. This is engineering for reliability, not for show.

• The 1.6/5 Trustpilot rating is a red flag that demands investigation—either they're failing customer service or getting review-bombed by competitors
• Their keyword strategy is brand-heavy, not acquisition-focused—'best crypto exchange' gets 620 searches, but they rank for 'zebpay login' instead
• Geographic concentration is risky: 56.6% traffic from undefined markets suggests either data gaps or dangerous over-reliance on a single region