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zeenews.com
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zeenews.com

17 technologies
VerifiedGrowingVisit180.3K/mo$980M3.4K17 Tech
Deep Dive

Zee News: The Indian Media Behemoth

A data-driven analysis of India's digital news powerhouse and its strategic positioning.

In the hyper-competitive Indian news landscape, Zee News stands as a formidable entity, leveraging a massive $979.8M revenue engine to dominate digital spaces. While traditional metrics show moderate traffic, the underlying data reveals a strategic pivot that savvy investors should watch closely.

$979.8M
Annual Revenue
180K
Monthly Visits
13.4M
Backlinks
67%
Organic Traffic

"Traffic volume doesn't equal influence; Zee News proves that domain authority and brand equity are the real currencies in digital media."

The Audience Paradox

Zee News attracts 180,000 monthly visits, which seems modest compared to global giants. However, the traffic composition tells a different story. With 67% organic search traffic, they are winning SEO battles for high-intent keywords. The audience is highly concentrated in India (99% of traffic), indicating a hyper-localized strategy that maximizes ad revenue per impression but limits global scalability.

The Keyword Anomaly

The keyword data reveals a fascinating narrative. Ranking for terms like 'naveed akram' (885K volume) suggests deep content indexing, but the lack of broad news terms in the top 5 indicates a fragmented search strategy. They are capturing long-tail, niche queries rather than dominating breaking news searches—a potential vulnerability or a deliberate move to avoid high-competition SERPs.

Technically, the site is robust. Built on a modern stack including Vite, Tailwind CSS, and PWA capabilities, Zee News is engineering for speed and mobile-first experiences. The 13.4 million backlinks are a testament to their legacy authority, but the low global rank (#273,888) suggests that while they have breadth (links), they lack depth (sustained user engagement).

  • Revenue Powerhouse: Nearly $1B annual revenue provides immense R&D runway.
  • SEO Authority: 13M+ backlinks create a defensive moat against competitors.
  • Tech Modernization: Adoption of Vite and PWA signals a shift toward app-like web experiences.
  • Traffic Concentration: Over-reliance on India (99%) creates geopolitical risk.
Does not compete on global breaking news volume.
Dominates specific regional and cultural search intents.
Lacks transparent traffic data for non-English keywords.
Leverages massive revenue for infrastructure and talent.
Heavy reliance on a single geographic market.
Strong social media integration across Twitter, YouTube, and Instagram.

The Verdict: A Sleeping Giant?

Zee News has the capital and infrastructure to scale, but its traffic stagnation suggests a need for aggressive content diversification beyond Indian borders.

What tech stack does Zeenews use?

26 detected
Cloud & Hosting1
Customer Support1
Web Standards2
Build Tools1
UI Libraries2
JavaScript Libraries2
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google AdSense
G
Google Analytics
G
Google DoubleClick
G
Google Static
A
Amazon CloudFront
J
jsDelivr

How much traffic does Zeenews get?

Traffic & Engagement

206.5K
Monthly Visits
-15.3%
5.0
Pages/Visit
21:12
Avg. Duration
69%
Bounce Rate
Monthly Traffic Trend-51%
417.8K
Oct 2025
Oct
243.8K
Nov 2025
Nov
206.5K
Dec 2025
Dec

Rankings

#177,386
Global Rank
#18,412
India Rank

Backlinks & Authority

13.5M
Backlinks
47.0K
Ref. Domains
26
Authority Score
Low
Penalty Risk
Backlinks Trend+18%
11.4M
Jul 2025
Jul
14.4M
Aug 2025
Aug
13.6M
Sep 2025
Sep
13.6M
Oct 2025
Oct
13.5M
Nov 2025
Nov
13.5M
Dec 2025
Dec

Search Traffic

Organic
1.4K

Top Organic Keywords

#14pfi full form
135,000 vol50.1%
#1my zee news
390 vol13.6%
#1myzeenews
320 vol11.1%
#1my zeenews com
140 vol4.8%
#5intermediate supply results 2022
590 vol2.1%

Where is Zeenews's audience located?

🇮🇳India89.3%
🇸🇬Singapore3.8%
🇮🇹Italy2.7%
🇸🇪Sweden1.8%
🇺🇸United States0.7%

Device Distribution

Desktop35.6%
Mobile64.4%

What keywords does Zeenews rank for?

5 keywords
1naveed akram885.9K vol
2pragya jaiswal13.8K vol
3rosogolla and sandesh in kolkata230 vol
4belada cha210 vol
5harsha chandra mehra170 vol

How is Zeenews's SEO?

Open Graph Image

OG Image preview
og:image

https://english.cdn.zeenews.com/images/logo/placeholder_image.jpg

Meta Tags

title83 chars

Zee News: Latest News, Live Breaking News, Today News, India Political News Updates

description269 chars

Zee News brings latest news from India and World on breaking news, today news headlines, politics, business, technology, bollywood, entertainment, sports and others. Find exclusive news stories on Indian politics, current affairs, cricket matches, festivals and events.

languageEN

Schema Types

UnknownNewsMediaOrganizationWebPageWebSite

Who works at Zeenews?

Loading leads...

What do customers think of Zeenews?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Zeenews

What is Zeenews's Revenue?
Zeenews generates approximately $980M in annual revenue. With 3,414 employees, that's $287,000 per employee.
What does Zeenews do?
Zee News brings latest news from India and World on breaking news, today news headlines, politics, business, technology, bollywood, entertainment, sports and others. Find exclusive news stories on Indian politics, current affairs, cricket matches, festivals and events.
How fast is Zeenews growing?
Zeenews has declined by 15.3% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Zeenews?
When visiting Zeenews, visitors view an average of 5.0 pages per visit, and spend around 21:12 on the site, and the bounce rate is 68.6%.
How do people find Zeenews?
205.1K people (99%) visit Zeenews directly. 1.4K (1%) find them through organic search.
Who uses Zeenews?
Zeenews's top market is India with 184.5K visitors (89.3%). Singapore is 2nd with 7.8K (3.8%). Italy is 3rd with 5.6K (2.7%).
What technologies does Zeenews use?
Zeenews uses 17 technologies across their website including Cloud & Hosting, Advertising, Customer Support. Key technologies include AWS CloudFront, DoubleClick Floodlight, Google Ads, Zendesk.
Who are Zeenews's competitors?
Zeenews's main competitors include WBHM, WMFE 90.7, Josh Talks, ATechnos, Raasta Studios. These companies operate in similar markets and compete for the same customer base.

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About zeenews.com

Zee News brings latest news from India and World on breaking news, today news headlines, politics, business, technology, bollywood, entertainment, sports and others. Find exclusive news stories on Indian politics, current affairs, cricket matches, festivals and events.

Company Overview

zeenews.com
Website
jobs_and_career
Industry
#273,888
Global Rank
180.3K
Monthly Visitors
17
Technologies

zeenews.com Key Pages

Contact zeenews.com

Technology Stack

zeenews.com uses 17 technologies across their website including AWS CloudFront, DoubleClick Floodlight, Google Ads, Zendesk, and more.

Cloud & Hosting

AWS CloudFront

Advertising

DoubleClick Floodlight, Google Ads

Customer Support

Zendesk

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, PWA

Traffic & Audience

180.3K
Monthly Visits
42%
Bounce Rate
2.3
Pages/Visit
2:35
Avg. Duration

zeenews.com receives approximately 180.3K monthly visitors and ranks #273,888 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 2:35 on the site.

The majority of zeenews.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is zeenews.com?
Zee News brings latest news from India and World on breaking news, today news headlines, politics, business, technology, bollywood, entertainment, sports and others. Find exclusive news stories on Indian politics, current affairs, cricket matches, festivals and events.
What technologies does zeenews.com use?
zeenews.com uses 17 technologies including AWS CloudFront, DoubleClick Floodlight, Google Ads, and 11 more. View the full tech stack analysis above.
How do I contact zeenews.com?
You can contact zeenews.com via email at [email protected] or through their contact page.
What are zeenews.com's social media accounts?
zeenews.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is zeenews.com hiring?
Check zeenews.com's careers page for current job openings and opportunities.
How popular is zeenews.com?
zeenews.com receives approximately 180.3K monthly visitors and ranks #273,888 globally. Traffic is growing by 10.3% month-over-month.

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This page provides publicly available information about zeenews.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zeenews.com directly at https://zeenews.com.