zelt.app
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Zelt: The UK's All-in-One HR Challenger
A $10.9M funded startup taking on the global HR software giants from London.
While the HR tech market is dominated by bloated, legacy incumbents, Zelt is carving out a niche by offering a streamlined, all-in-one platform built specifically for modern, global teams. It's not just another HR tool; it's a deliberate attempt to simplify the complex employee lifecycle for UK and international companies.
"Zelt isn't trying to be everything to everyone. It's a focused, flexible platform designed to kill the spreadsheet and unify HR, payroll, and IT for growing teams."
The Founder-Led Vision
Led by CEO Chris Priebe and Co-Founder Polina Vorms, Zelt operates with a lean team of 36. This small, focused force has managed to generate $4.7M in revenue, a testament to efficient execution and a product that resonates with its target market. The company's structure suggests a philosophy of high autonomy and product-led growth rather than brute-force sales.
Traffic & Market Position
With 67,000 monthly visits, Zelt is still a minnow compared to giants like BambooHR or Workday. However, its traffic distribution is telling: 49% direct traffic indicates strong brand recall and a loyal user base. The 38% organic search share shows they are effectively capturing intent around specific HR pain points, from 'employer NI calculator' to 'how to add toil'.
The product's tech stack reveals a modern, web-first approach. Using Tailwind CSS, DaisyUI, and PWA capabilities, Zelt is built for speed and developer velocity. Their inclusion of HubSpot and CookieYes suggests a mature approach to sales and compliance from day one. They are not just building software; they are building a scalable, compliant business.
- Unified Platform: HR, Payroll, and IT management in one place.
- Global-First: Built for UK teams with international expansion in mind.
- Developer-Friendly: Public API (110 monthly searches) suggests extensibility.
- Modern UX: Clean, intuitive interface that reduces training overhead.
Zelt is the dark horse in HR tech.
For founders and investors tired of legacy systems, Zelt represents a high-growth, product-centric alternative that's just getting started.
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Zelt: All-in-one HR Software from the UK
Zelt is a modern global HR software built for UK & global teams. Effortlessly manage all things people in one flexible and intuitive platform.
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Reviews (20)
Zelt is a great all in one platform
Zelt is a great all in one platform. It makes onboarding employees such an easy process: setup, device management, employee leave, payroll management etc. It's a valuable tool for any fast growing startup!
Great product and service
I start using Zelt only a couple of months ago and so far the experience has been GREAT! The platform is super friendly and intuitive. I'd definitely recommend it!
Very simple to use and intuitive…
Very simple to use and intuitive product. The team are quick to respond to any questions and queries.
Amazing product and even more amazing team!
Since I've joined my new company (Claimer), we've been using their platform and it's so great. The team at Zelt is amazing and super quick at responding to questions. It's so refreshing to have 99% of what you need in a single site and we are always so excited about all the new features.
Great product and support
The employee onboarding on Zelt is a breeze and the information always easy to find. The Slack integration works well for reminders. The Zelt team has also be very helpful when we had general questions about payslips/tax.
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About zelt.app
Zelt is a modern global HR software built for UK & global teams. Effortlessly manage all things people in one flexible and intuitive platform.
Company Overview
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Technology Stack
zelt.app uses 17 technologies across their website including PHP, Strapi, WordPress, cdnjs, and more.
Programming Languages
PHP
CMS
Strapi, WordPress
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Privacy & Consent
CookieYes
Marketing Automation
HubSpot
Traffic & Audience
zelt.app receives approximately 67.0K monthly visitors and ranks #448,100 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:06 on the site.
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