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zenfolio.com
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zenfolio.com

27 technologies
VerifiedVisit1.2M/mo$9M6927 Tech25 Leads
Deep Dive

Zenfolio: The Unsung Titan of Photo Business

With 1.2M monthly visits and $9M revenue, Zenfolio quietly dominates photographer workflows.

While everyone chases AI hype, Zenfolio is building a $9M revenue engine by solving the unglamorous, high-value problem of running a photography business. This isn't a shiny new startup—it's a 69-person operation with a 23,509 global rank and 1.2M monthly visits that photographers actually pay for.

$9.0M
Annual Revenue
69
Employees
1.18M
Monthly Visits
65%
Direct Traffic

"Zenfolio doesn't compete on features—it wins by owning the photographer's entire business workflow."

The Professional's Moat

The 65% direct traffic is the killer metric here. It means photographers aren't shopping around—they're typing zenfolio.com directly because it's where their clients live, pay, and get their photos. That's not a website; that's infrastructure. With 27M+ backlinks, they've built an SEO fortress that makes them the default choice for 'zenfolio' searches (6,420 monthly) while SmugMug gets searched 41,570 times—yet Zenfolio owns the conversion.

Workflow Over Website

The headline 'Where simplicity meets power' isn't marketing fluff—it's a product strategy. They're not selling portfolio websites; they're selling business automation. Gallery sharing, e-commerce, client proofing, workflow tools. This is why they can support 69 employees on $9M revenue: they've made themselves indispensable. A photographer doesn't just build a site; they run their entire operation through Zenfolio's stack, from jQuery-powered galleries to Tailwind CSS frontends.

  • 65% direct traffic proves they own the customer relationship, not just the search funnel
  • Trustpilot 4/5 rating with 320 reviews shows retention in a churn-heavy market
  • Their pricing page is the second most-visited page after signup—proving they convert interest to revenue
They don't chase viral growth or mass-market features
They build tools photographers pay for every month
No flashy AI integrations or social media gimmicks
They own the business workflow, not just the portfolio page

The Quiet Monopoly

Zenfolio wins by being boringly essential. While competitors fight for attention, they collect recurring revenue from professionals who can't afford to switch.

What tech stack does Zenfolio use?

34 detected
Backend Frameworks1
Programming Languages1
CDN1
Cloud & Hosting1
Privacy & Consent1
Advertising1
Scheduling1
Customer Support1
E-commerce & Payments3
A/B Testing1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
S
Segment
M
Microsoft Ads (Bing)
C
Cloudflare
G
Google Tag Manager
N
New Relic

How much traffic does Zenfolio get?

Traffic & Engagement

1.2M
Monthly Visits
+0.8%
10.4
Pages/Visit
12:14
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-16%
1.5M
Oct 2025
Oct
1.2M
Nov 2025
Nov
1.2M
Dec 2025
Dec

Rankings

#41,146
Global Rank
#15,189
United States Rank

Backlinks & Authority

27.2M
Backlinks
66.5K
Ref. Domains
46
Authority Score
Low
Penalty Risk
Backlinks Trend+13%
24.1M
Jul 2025
Jul
25.7M
Aug 2025
Aug
25.9M
Sep 2025
Sep
26.2M
Oct 2025
Oct
27.5M
Nov 2025
Nov
27.2M
Dec 2025
Dec

Search Traffic

Organic
91.4K
Paid
6.5K

Top Organic Keywords

#1zenfolio
9,900 vol17.8%
#1zenfolio login
2,900 vol5.2%
#1zenfolio search
1,300 vol2.3%
#1amaginations
1,000 vol1.8%
#1wild amaginations
720 vol1.3%

Where is Zenfolio's audience located?

🇺🇸United States56.7%
🇬🇧United Kingdom24.0%
🇮🇳India4.6%
🇷🇴Romania1.5%
🇨🇱Chile1.5%

Device Distribution

Desktop48.2%
Mobile51.8%

What keywords does Zenfolio rank for?

5 keywords
1zenfolio6.4K vol$3.54
2zenfolio.com cap and gown370 vol
3smugmug41.6K vol$0.89
4zeephotography gallery250 vol
5guestbook.html profile5.2K vol

How is Zenfolio's SEO?

Open Graph Image

OG Image preview
og:image

https://zenfolio.com/wp-content/uploads/2023/11/[email protected]

Meta Tags

title55 chars

Zenfolio: Website & Gallery Solutions for Photographers

description200 chars

Build your photography business with Zenfolio. Our all-in-one solution offers a professional portfolio website, shareable client galleries, e-commerce, and workflow automation tools for photographers.

languageEN-US

H1 Tags

h1Where simplicity meets power.

Schema Types

Unknown

Who works at Zenfolio?

Loading leads...

What do customers think of Zenfolio?

Zenfolio

Zenfolio

4.0
320 reviews
✓ Claimed

Categories

Software Company#223

Activity & Engagement

Reply Rate
94.73684210526315%
Avg. Reply Time
4.0 days
Claimed Date
9/23/2022

Contact Information

Address:
303 Twin Dolphin Drive
Redwood City, US

Reviews (20)

Filter by rating:
Randall
10/23/2025
🇺🇸 United States9 reviewsAFSv2Verified
Experience date: 10/20/2025
When I need help Alex is always there…

When I need help Alex is always there to help me. Iam not all that good using a computer but with Alex helping me it works out great.

Company Response10/28/2025

We’re so glad to hear that, and we couldn’t agree more...Alex is amazing! It’s great to know he took such good care of you and your website. Thanks for sharing your experience.

Valerie
9/29/2025
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 9/19/2025
I’ve been with Zenfolio for 10 years…

I’ve been with Zenfolio for 10 years and they have been nothing but helpful in the process of building and revamping my website. Their growth on providing new and modern websites has been so worth it to have them as my platform of choice!

Company Response10/6/2025

Wow, ten years with Zenfolio is incredible! We’re so glad our platform has been part of your website journey and that the modern updates have made things easier! Thank you for trusting us all these years.

Peter Crichton
9/25/2025
🇦🇺 Australia1 reviewsAFSv2Verified
Experience date: 9/22/2025
Good service

Good service

Company Response10/6/2025

Thank you for sharing your experience!

Fionan
9/23/2025
🇮🇪 Ireland4 reviewsAFSv2Verified
Experience date: 9/13/2025
Long Distance Service

I live in Ireland - all of 6,000 miles from where Zenfolio are based yet the customer service, even with the 8 hour time difference, is very good. I find them to be a very decent, accommodating company. I booked a 'Success' session with Dennis and he was excellent .

Company Response10/6/2025

That's great! Dennis will be happy to know his session made a difference. Thanks for sharing your experience, Fionan!

Junmo
9/22/2025
🇺🇸 United States2 reviewsAFSv2Verified
Experience date: 9/10/2025
Great customer service

Great customer service. Zenfolio responded to my issues in a timely manner and was able to provide answers to my questions.

Company Response9/22/2025

So happy you were able to get the help you needed! Thank you for sharing your review, and drop us a line any time!

Frequently Asked Questions about Zenfolio

What is Zenfolio's Revenue?
Zenfolio generates approximately $9M in annual revenue. With 69 employees, that's $130,500 per employee.
What does Zenfolio do?
Build your photography business with Zenfolio. Our all-in-one solution offers a professional portfolio website, shareable client galleries, e-commerce, and workflow automation tools for photographers.
How fast is Zenfolio growing?
Zenfolio has grown by 0.8% in the last 6 months according to traffic data.
How do people interact with Zenfolio?
When visiting Zenfolio, visitors view an average of 10.4 pages per visit, and spend around 12:14 on the site, and the bounce rate is 46.3%.
How do people find Zenfolio?
1.1M people (92%) visit Zenfolio directly. 91.4K (7%) find them through organic search. 6.5K (1%) come through paid advertising.
Who uses Zenfolio?
Zenfolio's top market is United States with 694.3K visitors (56.7%). United Kingdom is 2nd with 293.6K (24.0%). India is 3rd with 56.8K (4.6%).
What technologies does Zenfolio use?
Zenfolio uses 27 technologies across their website including Fonts, Backend Frameworks, Programming Languages. Key technologies include Font Awesome, Laravel, PHP.
Who are Zenfolio's competitors?
Zenfolio's main competitors include SmugMug, Pixieset, Squarespace, ShootProof, PhotoShelter. These companies operate in similar markets and compete for the same customer base.
What do customers think of Zenfolio?
Zenfolio has a Trustpilot score of 4.0 out of 5 (4 stars) based on 320 customer reviews.

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About zenfolio.com

Build your photography business with Zenfolio. Our all-in-one solution offers a professional portfolio website, shareable client galleries, e-commerce, and workflow automation tools for photographers.

Company Overview

zenfolio.com
Website
hobbies_and_leisure
Industry
#23,509
Global Rank
1.2M
Monthly Visitors
27
Technologies
25+
Employees

Technology Stack

zenfolio.com uses 27 technologies across their website including Font Awesome, Laravel, PHP, and more.

Fonts

Font Awesome

Backend Frameworks

Laravel

Programming Languages

PHP

CMS

Squarespace, Webflow, WordPress

CDN

cdnjs

Cloud & Hosting

Cloudflare

Traffic & Audience

1.2M
Monthly Visits
37%
Bounce Rate
13.9
Pages/Visit
4:19
Avg. Duration

zenfolio.com receives approximately 1.2M monthly visitors and ranks #23,509 globally. The website has a bounce rate of 37% with visitors viewing an average of 13.9 pages per visit. Users spend an average of 4:19 on the site.

The majority of zenfolio.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is zenfolio.com?
Build your photography business with Zenfolio. Our all-in-one solution offers a professional portfolio website, shareable client galleries, e-commerce, and workflow automation tools for photographers.
How much does zenfolio.com cost?
You can view zenfolio.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does zenfolio.com use?
zenfolio.com uses 27 technologies including Font Awesome, Laravel, and 21 more. View the full tech stack analysis above.
How do I contact zenfolio.com?
You can contact zenfolio.com via email at [email protected].
What are zenfolio.com's social media accounts?
zenfolio.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is zenfolio.com hiring?
Check zenfolio.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is zenfolio.com?
zenfolio.com receives approximately 1.2M monthly visitors and ranks #23,509 globally. Traffic is declining by 10.0% month-over-month.

Related Searches

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This page provides publicly available information about zenfolio.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zenfolio.com directly at https://zenfolio.com.