zengenius.com
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ZenGenius: The Invisible Retail Powerhouse
How a $19M, 83-person team quietly dominates visual merchandising
While everyone chases viral growth, ZenGenius is building a retail empire one display at a time. With 83 employees and $18.8M in revenue, they've turned visual merchandising into a serious business.
"They don't sell products—they sell attention. Every pixel, every display, every moment is engineered to capture and convert."
The Silent Scale
ZenGenius operates in the shadows of retail, where visual merchandising meets operational excellence. With Kris Howell leading strategy and Johan Kiszonak driving design, they've built a machine that turns creative vision into measurable retail outcomes. Their 83-person team isn't just decorating spaces—they're engineering revenue through visual psychology.
Leadership Architecture
Their executive bench reads like a retail masterclass: Stephanie Bair-Garant and Emily Shirey split visual merchandising duties, LuAnne Baer controls the financial levers, and Kris Howell orchestrates the entire operation. This isn't a startup—it's a precision instrument with specialized roles for each critical function.
The tech stack reveals their modern approach: Tailwind CSS for rapid UI development, Bootstrap for consistency, and Ant Design for component architecture. They're using jQuery for legacy compatibility while embracing modern techniques like lazy loading and priority hints. Vimeo suggests they're creating video content—likely for client presentations and training.
- $226K revenue per employee—significantly above retail industry averages
- Dual-track visual merchandising leadership for scale and specialization
- Modern tech stack balancing legacy support with cutting-edge performance
- Strategic focus on visual psychology over traditional retail metrics
The Anti-Startup Success Story
ZenGenius proves that boring, specialized retail services can generate serious revenue without chasing trends or venture capital.
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About zengenius.com
Company Overview
Technology Stack
zengenius.com uses 13 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS
CMS
Squarespace
E-commerce & Payments
Squarespace Commerce
Performance
Lazy Loading, Priority Hints
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