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Zenware: The Boise Bootstrapper's Quiet Rebellion
How a 16-person shop with 320 monthly visitors defies Silicon Valley logic
In a world obsessed with viral growth and unicorn valuations, Zenware represents something radical: a profitable, bootstrapped software shop that doesn't need your attention. They've built a $1.4M business on 320 monthly visits—proving that sometimes the best growth strategy is to simply get the work done.
"They're not building a funnel; they're building software. And that's the point."
The Anti-Growth Strategy
Zenware's traffic profile tells a story of relationships, not algorithms. With 50% direct traffic and only 25% organic search, they've built a business on repeat clients and referrals rather than SEO gaming. This is what sustainable B2B looks like when you strip away the VC playbook: 320 monthly visitors, but each one likely has a serious project in mind. Their global rank (#12M) is meaningless because they're not competing for eyeballs—they're competing for trust.
The Stack That Ships
Their tech stack reads like a developer's comfort food: jQuery, Bootstrap, Tailwind CSS, Google Analytics. No React, no Vue, no Node.js—just battle-tested tools that ship products. This isn't technological conservatism; it's pragmatism. When you're a 16-person shop building mobile, cloud, web, and desktop applications in Boise, you don't have the luxury of chasing frameworks. You need to deliver C#, Java, Swift, and PHP solutions that work. Their stack reflects a team that values reliability over trends.
The leadership team tells its own story. CEO Jody Sedrick, CTO Dave Wasden, VP Spencer Wasden—this isn't a founder-with-an-idea operation. It's a seasoned technical leadership team that's been in the trenches. They're not selling a vision; they're selling competence. The fact that they're still using RSS and Twitter Cards on their site isn't a bug—it's a feature. They're not optimizing for conversion funnels; they're optimizing for client relationships.
- Revenue per employee: ~$87,500—lean but sustainable
- 50% direct traffic indicates strong client retention and repeat business
- Boise location means lower overhead than coastal competitors
- Full-stack capability from mobile to desktop—no outsourcing needed
The Real Unicorn Isn't a Valuation—It's a Business
Zenware proves that 16 people, $1.4M revenue, and zero investor pressure is the most underrated business model in tech
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Home - Zenware - Mobile, Web, Cloud and Software Development
Zenware software development company. We develop mobile, cloud, web and desktop software application. Android, C#, C++, Java, iPhone, Swift, SQL, MYSQL, PHP development. Boise software development, onshore development
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About zenware.com
Zenware software development company. We develop mobile, cloud, web and desktop software application. Android, C#, C++, Java, iPhone, Swift, SQL, MYSQL, PHP development. Boise software development, onshore development
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zenware.com uses 14 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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zenware.com receives approximately 320 monthly visitors and ranks #12,107,191 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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