zerolight.com
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ZeroLight: The Visualisation Engine for Car Sales
How 82 people are building the digital showroom for the auto industry
ZeroLight isn't just selling software; they're digitizing the $5 trillion automotive retail industry. By turning static car configurators into cloud-based, photorealistic experiences, they're solving the 'showroom gap' for digital-first buyers.
"They're not competing with generic 3D tools—they're owning the specific, high-value problem of selling cars virtually."
The Enterprise Play
ZeroLight's client list reads like a who's who of automotive giants. Their platform handles complex visualisation at scale, allowing brands like Audi and Renault to let customers configure, view, and interact with vehicles in real-time. With 82 employees generating $13.9M in revenue, they're operating at a healthy ~$169k revenue per employee—strong for a B2B SaaS company in a vertical niche.
The Traffic Paradox
Here's the interesting data: ZeroLight's website sees only 8,315 monthly visits with a global rank of #2,577,305. This isn't a consumer play—it's pure B2B enterprise. The traffic is low volume but high intent. Their top keyword is simply 'zerolight' (340 monthly searches), indicating strong brand recall from partners and prospects. The real signal? 34% direct traffic—that's decision-makers coming straight to them.
The tech stack reveals their priorities: jQuery and Tailwind for rapid frontend development, Google Analytics and Tag Manager for tracking enterprise clients, and Zendesk for managing complex B2B relationships. They're not chasing bleeding-edge frameworks—they're building reliable, scalable tools for massive automotive brands.
- Vertical specialization: They don't do general 3D—they do automotive visualisation
- Enterprise DNA: High revenue per employee suggests premium pricing
- Brand-driven discovery: Top traffic source is direct brand searches
- Cloud-first architecture: Built for scale, not just demos
The Verdict: A Niche Giant
ZeroLight proves that dominating a specific vertical beats chasing broad markets. Their low traffic is a feature, not a bug—it signals focused enterprise sales, not consumer noise.
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Meta Tags
ZeroLight | The 3D Product Visualisation Platform
ZeroLight creates cloud-based visualisation tools that empower brands to build stunning digital experiences that captivate and convert their customers.
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About zerolight.com
ZeroLight creates cloud-based visualisation tools that empower brands to build stunning digital experiences that captivate and convert their customers.
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Technology Stack
zerolight.com uses 20 technologies across their website including Vimeo, HSTS, Cloudflare Turnstile, Webflow, and more.
Video
Vimeo
Security
HSTS, Cloudflare Turnstile, reCAPTCHA
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Translation
Weglot
Traffic & Audience
zerolight.com receives approximately 8.3K monthly visitors and ranks #2,577,305 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:11 on the site.
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