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Zesty.io: The Headless CMS That Bets on Analytics
A $3.2M revenue startup merging content management with business intelligence
In a saturated CMS market dominated by giants, Zesty.io is quietly building a composable headless platform that treats analytics as a first-class citizen. This isn't just another content repository—it's a strategic pivot toward data-driven content operations.
"They're not just managing content—they're measuring its impact in real-time."
The Underserved Middle Market
With only 30 employees and $3.2M in revenue, Zesty.io targets the sweet spot between enterprise complexity and startup simplicity. Their 64% direct traffic share reveals a loyal, returning user base—likely mid-market companies tired of wrestling with pure-play headless solutions that lack built-in analytics. This isn't a volume play; it's a depth play.
The Analytics Advantage
While competitors like Contentful and Strapi focus on API flexibility, Zesty.io layers business intelligence directly into the CMS. Their drag-and-drop controls and AI assistance aren't just features—they're moats. The 24% organic search traffic suggests they're still in discovery mode, but the 64% direct traffic indicates strong product-market fit among existing users.
The tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and Material UI coexist, suggesting a team that prioritizes shipping over dogma. Vite for build tooling shows modern frontend awareness, while the absence of heavy frameworks indicates lean, performant architecture. This is a team that ships.
- Business analytics baked into the CMS—no third-party tools needed
- Drag-and-drop controls for non-technical users (rare in headless)
- AI assistance for content creation and optimization
- Robust APIs that don't sacrifice usability
Zesty.io is playing a different game
While others chase scale, they're building depth—turning content managers into data-driven decision makers. At $3.2M revenue with just 30 employees, their efficiency is the real story.
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Meta Tags
Composable, Drag and Drop, AI Assisted Headless CMS
Composable Headless CMS with business analytics, drag and drop controls, AI assistance, and robust content APIs.
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About zesty.io
Composable Headless CMS with business analytics, drag and drop controls, AI assistance, and robust content APIs.
Company Overview
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Technology Stack
zesty.io uses 18 technologies across their website including Wistia, YouTube Embed, Font Awesome, Google Fonts, Okta, and more.
Video
Wistia, YouTube Embed
Fonts
Font Awesome, Google Fonts
Authentication
Okta
CMS
Strapi, Contentful
CDN
jsDelivr
Advertising
Facebook Pixel
Traffic & Audience
zesty.io receives approximately 24.7K monthly visitors and ranks #389,974 globally. The website has a bounce rate of 34% with visitors viewing an average of 38.4 pages per visit. Users spend an average of 11:09 on the site.
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