zhenfund.com
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The OG Angel Investor for Chinese Returnees
How a New东方 legacy built a unique investment pipeline for overseas talent
While Silicon Valley capital chases the next unicorn, a Beijing-based firm quietly built a reputation as the ultimate 'returnee' gatekeeper. Founded by New Oriental's most famous alumni, Zhen Fund isn't just betting on tech—they're betting on a specific type of founder: the overseas-educated Chinese dreamer.
"Zhen Fund doesn't just invest in startups; they invest in a specific narrative—the 'returnee' founder who bridges East-West innovation."
The Returnee Pipeline
The raw data reveals a fascinating demographic signal: 82.5% of their traffic comes from 'undefined' sources—likely direct visits from the Chinese diaspora and returnee communities. With top keywords like '戴雨森' (Dai Yusen, a prominent partner) generating 760 monthly searches, it's clear Zhen Fund has become a search destination for founders vetting investors, not just passive website visitors.
TMT Focus with a Purpose
Unlike generalist VCs, Zhen Fund's thesis is ruthlessly specific: TMT (Tech, Media, Telecom) sectors including IoT, mobile, gaming, and O2O. But the real differentiation is their 'returnee' filter. They don't just want tech founders; they want founders who understand both Silicon Valley's playbook and China's market dynamics—a rare hybrid that commands premium valuations.
The tech stack (jQuery, Bootstrap, PHP) suggests a pragmatic, cost-conscious approach rather than bleeding-edge frontend frameworks. This isn't a vanity website—it's a functional funnel. The 4,748 monthly visits might seem low, but for a B2B investment firm, quality trumps quantity. Every visitor is likely a founder, LP, or ecosystem player.
- Founded by New Oriental alumni (Xu Xiaoping, Wang Qiang) + Sequoia China—combining education legacy with capital firepower
- Explicitly targets overseas-educated Chinese founders—creating a defensible sourcing moat
- Revenue at $15M suggests a lean operation focused on high-conviction bets rather than spray-and-pray
- Direct traffic dominance (52%) indicates strong brand recall in niche founder circles
The Returnee Playbook is Zhen Fund's Moat
While other VCs compete on deal size, Zhen Fund competes on founder identity—and that's a much stickier advantage.
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真格基金
真格基金是由新东方联合创始人徐小平、王强和红杉资本中国在2011年联合创立的天使投资基金，旨在鼓励青年人创业、创新、创富、创造。新东方曾经为莘莘学子筑起出国深造的桥梁，真格基金希望能为海外学子搭建起归国创业的彩虹，侧重于但并不限于留学生创业。真格基金乐于帮助那些拥有具备国际意识、懂真格的青年人实现他们的创业梦想。真格基金专注于TMT行业，包括物联网、移动互联、游戏、企业软件、O2O、电子商务及教育培训等领域的种子期投资。
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About zhenfund.com
真格基金是由新东方联合创始人徐小平、王强和红杉资本中国在2011年联合创立的天使投资基金，旨在鼓励青年人创业、创新、创富、创造。新东方曾经为莘莘学子筑起出国深造的桥梁，真格基金希望能为海外学子搭建起归国创业的彩虹，侧重于但并不限于留学生创业。真格基金乐于帮助那些拥有具备国际意识、懂真格的青年人实现他们的创业梦想。真格基金专注于TMT行业，包括物联网、移动互联、游戏、企业软件、O2O、电子商务及教育培训等领域的种子期投资。
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Technology Stack
zhenfund.com uses 5 technologies across their website including PHP, DaisyUI, Bootstrap, and more.
Programming Languages
PHP
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap
JavaScript Libraries
Swiper, jQuery
Traffic & Audience
zhenfund.com receives approximately 4.7K monthly visitors and ranks #3,766,519 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:26 on the site.
The majority of zhenfund.com's traffic comes from undefined, undefined, .
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