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Ziflow: The Silent Giant of Creative Review
How a bootstrapped SaaS quietly built a $15.8M revenue engine in a crowded market
In the shadow of Figma and Frame.io, Ziflow has carved out a $15.8M revenue stream by solving the most painful bottleneck in creative production: the feedback loop. While everyone chases design tools, they own the review process.
"Ziflow doesn't compete with Figma—it completes it. They own the critical 20% of the workflow that happens after the design is 'done.'"
The Enterprise Wedge
With 109 employees and $15.8M in revenue, Ziflow is generating $145K per employee—a staggering efficiency ratio for a B2B SaaS company. This isn't a tool for freelancers; it's enterprise-grade software that sneaks into large organizations through creative teams. Their 35% direct traffic suggests strong brand recall and repeat usage, not just top-of-funnel discovery.
The SEO Ghost Strategy
Ziflow's traffic profile reveals a fascinating play: 52% organic search, but they rank #485,788 globally. This isn't a traffic play—it's a conversion play. They're not trying to outrank Figma (4.2M monthly searches); they're capturing high-intent, low-volume keywords like 'ziflow' (4K monthly) and 'brand brief' (450 monthly). This is bottom-funnel hunting at scale.
The tech stack tells a story of performance obsession: Swiper for mobile, GSAP for animations, Tailwind for speed, and Priority Hints for perceived performance. They're not building a flashy product—they're building a fast one. In a market where creative teams live in the tool 8 hours a day, milliseconds matter more than features.
- Bootstrapped mentality: Only $8.3M raised vs. $15.8M revenue means disciplined growth
- Enterprise-first DNA: 35% direct traffic signals strong B2B brand recall
- Niche dominance: Owns 'online proofing' while competitors chase 'design tools'
- Efficiency machine: $145K revenue per employee is best-in-class for SaaS
The Silent Acquirer's Target
At $15.8M revenue with 109 employees, Ziflow is the perfect tuck-in acquisition for any enterprise software company looking to own the creative workflow stack. They've proven the model—now they need scale.
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Online Proofing Software for Creative & Marketing Teams
Simplify content review with Ziflow, the online enterprise-grade online proofing software for creative & marketing teams. Start your free trial today!
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About ziflow.com
Simplify content review with Ziflow, the online enterprise-grade online proofing software for creative & marketing teams. Start your free trial today!
Company Overview
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Technology Stack
ziflow.com uses 22 technologies across their website including reCAPTCHA, Sentry, Contentful, and more.
Security
reCAPTCHA
Error Tracking
Sentry
CMS
Contentful
CDN
unpkg
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Traffic & Audience
ziflow.com receives approximately 80.7K monthly visitors and ranks #485,788 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:25 on the site.
The majority of ziflow.com's traffic comes from undefined, undefined, .
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