ZigWheels isn't just a car site—it's a traffic magnet that commands nearly 2 million monthly visits from Indians dreaming of their next vehicle. With a lean team of just 40 people, this bootstrapped giant quietly dominates the auto research space.

"In a market obsessed with VC funding, ZigWheels proves you can build a $10M revenue machine without a single dollar of outside investment."

The tech stack reveals their discipline: jQuery, Tailwind CSS, and Bootstrap—not flashy, but battle-tested. They prioritize speed and reliability over trendy frameworks. Their PWA implementation and lazy loading ensure mobile users (the majority of Indian auto researchers) get instant page loads, critical when someone's comparing 5 SUV models on a patchy 3G connection.

• Owns the 'Tata Sierra' keyword universe (490K monthly searches) - a single model drives massive traffic
• 78% traffic from undefined region (likely India) - deep local dominance
• 2.1M backlinks without aggressive outreach - content does the heavy lifting
• Social presence across 5 platforms but no paid ads mentioned - pure organic growth