ziina.com
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Ziina: The UAE's Fintech Contender
How a $30M-backed startup is quietly disrupting Middle Eastern payments
In the crowded global payments race, Ziina isn't chasing Western markets—it's building the default financial infrastructure for the UAE. With $30.5M in funding and 200 employees, this isn't a fintech experiment; it's a calculated bet on the Middle East's digital transformation.
"Ziina isn't just processing payments—it's embedding financial services into the daily fabric of UAE life, from coffee shops to corporate treasury."
The Growth Engine
With 472,218 monthly visits and 47% direct traffic, Ziina has achieved what many fintechs struggle with: brand recall. The 6,100 monthly searches for 'ziina' alone indicate strong organic momentum. Their traffic split—39% organic, 47% direct—suggests a user base that actively seeks them out rather than stumbling upon them. This is the hallmark of a product that's becoming essential, not optional.
User-Centric Design
Ziina's tech stack reveals a modern, performance-obsessed approach. They use Vite for fast builds, Tailwind CSS for rapid UI development, and Swiper for seamless mobile experiences. With Priority Hints and Lazy Loading, they're optimizing for the mobile-first reality of the UAE market. This isn't legacy banking software—it's built for speed, reflecting the instant payment ethos they promise.
The UAE's payment landscape is ripe for disruption. Traditional banks are slow, fees are opaque, and cross-border transfers are painful. Ziina's playbook is clear: own the local market first. Their focus on Apple Pay, Google Pay, and card payments in-person & online shows they're meeting users where they already are, rather than forcing new behavior. The 200-employee headcount suggests they're scaling operations, not just product.
- Strong brand recall with 47% direct traffic
- Modern tech stack built for mobile-first users
- Strategic focus on UAE market penetration
- Balanced B2C and B2B payment solutions
The UAE's Payment Infrastructure Play
Ziina is betting that the Middle East's financial future is local, mobile, and instant—and the data suggests they're winning that bet.
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Open Graph Image
https://ziina.com/images/opengraph.jpg
Meta Tags
Ziina - Send & Accept Payments instantly in the UAE
Ziina offers seamless money transfers for individuals and businesses in the UAE. Accept cashless payments in-person & online with Apple Pay, Google Pay, or card.
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Reviews (20)
Mariam S was fast & efficient in…
Mariam S was fast & efficient in resolving & answering my queries.
Mariam help me to solve this is with…
Mariam help me to solve this is with very professional way. I’ll rate her conversion 10/10 Thanks..
Thank you for your support
Thank you for your support, Youssef. I really appreciate the professional and prompt service you provided throughout the verification process. Your guidance was clear and helpful, which made the experience smooth and hassle-free. Thank you once again.
Very prompt response and solved my…
Very prompt response and solved my issue with haste.
Ownership and resolving task
Ahmed W. Understood the issue and solved it with full ownership. Grateful for the great customer service
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About ziina.com
Ziina offers seamless money transfers for individuals and businesses in the UAE. Accept cashless payments in-person & online with Apple Pay, Google Pay, or card.
Company Overview
ziina.com Social Media
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Technology Stack
ziina.com uses 21 technologies across their website including HSTS, Strapi, Cloudflare, Vercel, and more.
Security
HSTS
CMS
Strapi
Cloud & Hosting
Cloudflare, Vercel
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more
E-commerce & Payments
WooCommerce
Analytics & Marketing
Datadog RUM, Google Tag Manager, Google Analytics
Traffic & Audience
ziina.com receives approximately 472.2K monthly visitors and ranks #115,155 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:15 on the site.
The majority of ziina.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ziina.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ziina.com directly at https://ziina.com.