In a world obsessed with viral consumer apps, Zila operates in the unglamorous trenches of dental diagnostics—and they're quietly winning. With 78 employees and a $19.6M run rate, they've built a fortress in the Clinician's Choice ecosystem. But here's the kicker: zero public traffic data means they're either invisible or untouchable.

"Zero traffic doesn't mean zero business—it means zero dependency on the public web."

The tech stack tells the story of a company that's modernized but pragmatic. Tailwind, Bootstrap, and Ant Design suggest a team that moves fast but doesn't reinvent wheels. Google Analytics and Tag Manager are there, but with zero organic traffic, they're likely tracking internal referrals and direct sales pipeline. OneTrust and Cloudflare indicate they take compliance and security seriously—critical when you're handling dental data.

• B2B2C model: Sells to clinicians who serve end patients
• Self-service portal (login/signup pages) suggests SaaS elements
• Multi-platform social presence without viral content strategy
• Privacy policy hosted on clinicianschoice.com domain