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Zilliant: The Pricing Brain for Enterprise
A $37.8M revenue engine putting pricing at the heart of business strategy
In a market where 90% of companies get pricing wrong, Zilliant isn't just selling software—it's selling profit. This is the story of how a 251-person team built the pricing infrastructure for Fortune 500 manufacturers and distributors.
"They're not competing with Salesforce—they're becoming the pricing intelligence layer that sits underneath it."
The Enterprise Reality Check
With 48% direct traffic and only 37% organic search, Zilliant's traffic profile screams enterprise sales. This isn't a viral SaaS play—it's a boardroom decision. The 26,885 monthly visitors aren't browsing; they're evaluating. The top keyword 'zilliant' gets 2,130 searches monthly, but the real signal is the long-tail: 'zilliant's precision pricing platform' at 120 searches. These are decision-makers deep in vendor evaluation, not casual researchers.
The Revenue Optimization Playbook
Zilliant's $101M funding against $37.8M revenue suggests aggressive R&D investment in their cloud-native pricing engine. They're not optimizing for quick wins—they're building moats. The tech stack reveals their bet: Tailwind, Bootstrap, Ant Design for speed, but Clarity and LinkedIn Insight Tag for enterprise-grade analytics. This is a company that knows every click matters when selling six-figure contracts.
The keyword data tells a fascinating story. Beyond brand searches, 'ai to compare busines prices' (240 monthly volume) reveals their AI positioning. They're not just a pricing tool—they're an AI-powered decision engine. The absence of Trustpilot reviews isn't a red flag; it's confirmation they're selling to procurement departments, not consumers. Enterprise software doesn't live on review sites—it lives in RFPs.
- CEO Pascal Yammine leads a team that's cracked the enterprise pricing code—revenue per employee is a healthy $150k
- The 'undefined' countries in traffic data (63.5% of visits) likely represent anonymized enterprise traffic from privacy-focused corporate networks
- Their $101M funding suggests they're preparing for a major scaling push or acquisition
The Pricing Infrastructure Thesis
Zilliant is building the operating system for dynamic pricing in manufacturing and distribution—a market where a 1% pricing improvement can mean millions in margin. They're not a tool; they're infrastructure.
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AI-Driven Pricing and Revenue Optimization for B2B | Zilliant
Zilliant puts pricing at the heart of your business, transforming how you use data to price and sell. See what the industry's leading cloud-native pricing, CPQ, and revenue optimization software can do for your business.
Zilliant Precision Pricing Platform
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About zilliant.com
Zilliant puts pricing at the heart of your business, transforming how you use data to price and sell. See what the industry's leading cloud-native pricing, CPQ, and revenue optimization software can do for your business.
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Technology Stack
zilliant.com uses 19 technologies across their website including Wistia, Google Fonts, Sentry, and more.
Video
Wistia
Fonts
Google Fonts
Error Tracking
Sentry
Backend Frameworks
Laravel, Ruby on Rails
Marketing Automation
Marketo
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
zilliant.com receives approximately 26.9K monthly visitors and ranks #1,101,195 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:53 on the site.
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