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Zipsale: The Crosslisting Tool Resellers Actually Need
A deep dive into the 9-person UK startup managing 87K monthly visits and $700K revenue
In the chaotic world of reselling, where listing the same vintage jacket on Vinted, Depop, and eBay feels like a full-time job, Zipsale claims to cut the workload by 66%. With a lean team of 9 and a focus on the vintage niche, they are quietly building the essential infrastructure for the modern reseller.
"Zipsale isn't just software; it's a time-saving utility for the gig economy's backbone—the independent reseller."
The Vintage Niche vs. The World
Unlike generic crosslisting tools that try to be everything to everyone, Zipsale targets a specific psychographic: the vintage hunter. Their keyword data reveals this focus. While competitors might chase broad terms, Zipsale ranks for 'trending products on Vinted' and 'things to resell for profit.' They aren't selling software; they are selling market intelligence. The 65% direct traffic share is particularly telling—this isn't a cold audience stumbling upon a blog post. This is a user base that bookmarks the site, a sign of high habitual usage among a dedicated reseller community.
The 'Chrome Add-on' Growth Strategy
Zipsale’s SEO strategy is brilliantly specific. They capture high-intent pain points like 'how to deactivate a listing on Depop.' This suggests they are solving the friction of inventory management in real-time. Their most searched term after their brand name isn't a feature, but a problem: 'things to resell for profit.' By positioning themselves as an educational hub alongside a tool, they capture the user at the 'what should I sell' phase and retain them through the 'how do I list it everywhere' phase. It’s a full-funnel approach wrapped in a simple SaaS model.
The technology stack reveals a pragmatic approach. They utilize jQuery, Bootstrap, and Tailwind CSS—technologies that prioritize speed and reliability over trendy, bleeding-edge frameworks. For a tool that needs to function flawlessly while users manage hundreds of listings, stability is likely valued higher than architectural novelty. The revenue figure of $700K with 9 employees suggests a highly efficient, bootstrapped or lightly funded operation. They are not burning cash on growth; they are engineering it.
- High Intent Traffic: Ranking for 'zipsale chrome add-on' indicates strong product-market fit for browser-based workflows.
- Trust Gap: A 2.4/5 Trustpilot rating across 18 reviews is a red flag that requires immediate attention to customer success.
- Global Ambiguity: 92.8% of traffic is marked 'undefined,' suggesting a heavily UK-centric audience with poor geo-tagging data or a localized dominance.
The Verdict: A Sleeping Giant or a Niche Player?
Zipsale has the traffic and revenue of a stable business, but the low Trustpilot score suggests scaling pains are imminent. For investors, the question is whether they can expand beyond vintage into the broader apparel resale market before competitors catch up.
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Crosslisting Software for resellers | Zipsale
Zipsale is a crosslisting tool that helps vintage shops and resellers manage listings across multiple marketplaces effortlessly.
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zipsale.co.uk
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Reviews (18)
Practical
As far as I know the only practical solution for “one item multi placement”
Thank you for your feedback! We're really glad to hear you find Zipsale practical ! :) The Zipsale Team
I’ve reGreat experience so far!cently started using Zipsale and…
I’ve recently started using Zipsale and it’s been a really smooth process. The platform makes it easy to list across multiple marketplaces, which saves me loads of time. I had a couple of questions when I got started and found the website really helpful. Definitely happy with the subscription so far!
Hi Timofey, Thanks so much for the great review! We’re happy to hear Zipsale’s been saving you time and making listing easier. If you ever need help, we’re always here! Zipsale Team
Huge time saver
Have been using Zipsale for a few months and so grateful for all the time I have saved already. Easy to use and manage multiple listings across the marketplaces I use. It is great to have all my products and information accessible centrally, saves a lot of time !
Mid Tier Service
Overall, it's ok, but the error messages are awful, 99% of the time it's down to guesswork as when something is ready to list/all fields completed you get hit with: Something went wrong while uploading vinted item. Try again or Please try again or contact our tech team. The best services are ones you dont need any contact with, yet here we are.
Could be great but needs work
It's a great idea and it works most of the time but the site isn't fully functional and there's a lack of customer service support. It's not completely autonomous, things that sell are supposed to automatically get marked as sold on zipsale however this isn't always the case and I find myself having to manually go through and archive items or mark as sold when the software is supposed to do this. I have reached out to customer support who initially took a week to reply and haven't replied to any further emails asking for support which is disappointing.
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About zipsale.co.uk
Zipsale is a crosslisting tool that helps vintage shops and resellers manage listings across multiple marketplaces effortlessly.
Company Overview
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Technology Stack
zipsale.co.uk uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Error Tracking
Sentry
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
zipsale.co.uk receives approximately 87.5K monthly visitors and ranks #310,699 globally. The website has a bounce rate of 32% with visitors viewing an average of 7.4 pages per visit. Users spend an average of 10:30 on the site.
The majority of zipsale.co.uk's traffic comes from undefined, undefined, .
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