While fintech giants battle for transaction volume, Zogo is playing a different game entirely: they're not trying to be your bank, they're trying to be the reason you need one. By embedding micro-learning directly into financial ecosystems, they're turning passive users into financially literate advocates.

"Zogo isn't selling education—it's selling trust. And in finance, trust is the only currency that matters."

The leadership team reveals their strategic focus: Caitlin Avery leads partnerships, Megan Winters manages education projects, and Soumith Inturi handles software engineering. This isn't a team building a consumer app—it's a team building infrastructure. The absence of a CMO in their key people list speaks volumes: they're not chasing eyeballs, they're chasing enterprise contracts.

• Micro-learning modules that fit into 3-minute bank session windows
• Partnership-first model (not direct-to-consumer)
• Revenue scale ($30M+) vs. web traffic (1.5K visits) reveals true B2B2C strategy
• 197 employees focused on product and partnerships, not marketing