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Zoko: The WhatsApp OS for Shopify
Scaling to $2.8M ARR by turning WhatsApp into a commerce channel, not just a chat tool.
While everyone obsesses over TikTok ads and email automation, Zoko is quietly building a $2.8M ARR business by owning the most intimate channel in commerce: WhatsApp. They aren't just sending messages; they're turning a chat app into a full-fledged operating system for Shopify merchants.
"Zoko isn't competing with CRM tools; it's redefining the storefront itself by moving commerce directly into the WhatsApp inbox."
The Stealth Growth Engine
With 731,543 monthly visits and a global rank of #76,301, Zoko punches above its weight class. The most telling metric? 46% of traffic is direct, indicating strong brand recall and user loyalty. They aren't buying their way in; they are being sought out. The search data reveals a strategic capture of high-intent keywords like 'shopify pricing' and 'shopify plans', positioning Zoko as a critical infrastructure layer for merchants evaluating their stack.
The Niche Vertical Strategy
Zoko operates in a high-stakes intersection: Finance and Commerce. By limiting their scope strictly to Shopify merchants, they avoid the feature creep that kills SaaS startups. The 28-person team is hyper-focused, likely engineering-heavy (led by Front-end Lead Ajith Kumar), ensuring the product remains robust yet agile. Their tech stack—relying on Tailwind, Bootstrap, and jQuery—suggests a pragmatic approach: build fast, iterate faster, and prioritize function over bleeding-edge frameworks.
The core insight driving Zoko is that WhatsApp is no longer just a communication channel; it is a transaction layer. While competitors view WhatsApp as a marketing appendage, Zoko views it as the primary interface. Their platform allows merchants to collect payments and manage support natively within WhatsApp, reducing friction to near zero. This is a defensible moat: once a merchant builds their customer history and payment flows on Zoko, switching costs become prohibitive.
- Direct Traffic Dominance: 46% of traffic is direct, signaling a sticky product with high retention.
- Shopify Ecosystem Lock-in: Native integration creates a seamless workflow that generic WhatsApp API providers cannot match.
- Capital Efficiency: At $2.8M ARR with only 28 employees, Zoko achieves ~$100k revenue per employee—a metric that would make any VC jealous.
The Verdict: A Future-Proof Play
Zoko is betting that the future of commerce is conversational. With strong revenue metrics and a focused product, they are well-positioned to become the default WhatsApp backend for the Shopify ecosystem.
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Zoko - Better Business on WhatsApp
Zoko is an all-in-one platform built specifically for Shopify merchants to scale their sales, marketing and customer support on WhatsApp. Go beyond chatting - reach customers, enable product discovery, collect payments, get feedback - all on WhatsApp.
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About zoko.io
Zoko is an all-in-one platform built specifically for Shopify merchants to scale their sales, marketing and customer support on WhatsApp. Go beyond chatting - reach customers, enable product discovery, collect payments, get feedback - all on WhatsApp.
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zoko.io uses 24 technologies across their website including Wistia, Google Fonts, Firebase, and more.
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zoko.io receives approximately 731.5K monthly visitors and ranks #76,301 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 3:19 on the site.
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