Zomedica presents a fascinating case study in corporate identity crisis: a company officially categorized as 'finance' but operating in the animal health space, with a website that drives nearly 25K monthly visits yet struggles to convert that traffic into meaningful business metrics. This isn't your typical veterinary medtech story.

"When your top search terms are 'Vimago GT30 price' and 'Assisi Loop manual,' you're not building a brand—you're servicing product queries."

The company's tech stack (jQuery, Tailwind CSS, Bootstrap) reads like a mid-2010s startup playbook, not a modern veterinary tech innovator. Combined with a single Trustpilot review (3.2/5) and social profiles that scream 'we exist,' not 'we're leading,' Zomedica feels like a company that built the product but forgot to build the brand.

• Revenue-to-employee ratio of ~$67K per person suggests either a very early-stage company or significant R&D burn
• The 'finance' industry classification creates confusion—are they a veterinary company or a financial services provider?
• Multiple CEO listings (Cohen, Heaton) indicate leadership turbulence or unclear corporate structure
• Social media presence exists but shows minimal engagement—checkmarks without momentum