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Zoorate: The Italian SaaS Playing the Long Game
A 16-person team quietly generating $1.4M in revenue with zero public traffic data
In an era obsessed with explosive growth and viral metrics, Zoorate represents a fascinating counter-narrative: a lean, profitable Italian SaaS operating entirely off the public radar. While competitors chase visibility, this 16-person team has built a $1.4M business by mastering the art of invisible value.
"Zoorate doesn't need your attention—it needs your transaction. This is a business that thrives in the shadows of SEO."
The B2B Ghost Model
Zoorate's genius lies in its invisibility. With zero reported monthly visits yet $1.4M in revenue, they've mastered the art of serving B2B clients through direct sales and referral networks. Their flagship product, Feedaty, generates 1,820 monthly searches—enough to sustain a business but not enough to attract enterprise sharks. This is the sweet spot: too small to be a target, too valuable to be ignored by those who know.
The Bootstrap Playbook
Unlike VC-backed startups burning cash for growth, Zoorate's 16-person team operates with surgical efficiency. At $87,500 revenue per employee, they're punching above their weight class. The absence of funding data suggests a bootstrap mentality—profitable, sustainable, and potentially acquisition-ready. Their tech stack (jQuery, Bootstrap, Tailwind) reveals a pragmatic approach: build fast, ship often, don't over-engineer.
What makes Zoorate particularly intriguing is its dual identity. The domain zoorate.com appears to be a corporate wrapper, while Feedaty is the customer-facing brand managing reviews and UGC. This structure allows them to pivot, acquire, or spin off without disrupting client operations—a classic holding company strategy disguised as a SaaS.
- Revenue-per-employee ratio ($87.5K) outperforms many VC-backed European SaaS
- Zero public traffic footprint suggests enterprise sales or white-label partnerships
- Feedaty brand recognition (1,820 monthly searches) provides organic foundation
- Lean tech stack indicates focus on product over infrastructure
The Silent Acquisition Target
Zoorate isn't building for the spotlight—it's building for the exit. At $1.4M revenue with minimal overhead, this is the exact profile enterprise players hunt for when expanding into European review management. The question isn't whether they'll sell, but to whom.
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Open Graph Image
https://www.feedaty.com/wp-content/uploads/2024/07/bollino_feedaty_big.png
Meta Tags
Feedaty: recensioni e UGC per aziende ed e-commerce
Dai potere ai consumatori, accelera la crescita del tuo business online e gestisci professionalmente recensioni e ugc con Feedaty.
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About zoorate.com
Dai potere ai consumatori, accelera la crescita del tuo business online e gestisci professionalmente recensioni e ugc con Feedaty.
Company Overview
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Technology Stack
zoorate.com uses 26 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Traffic & Audience
zoorate.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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