zorgzuster.nl
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Zorgzuster.nl: The Invisible Giant
A $23M revenue machine with zero public traffic data. The ultimate stealth play in Dutch healthcare recruitment?
Zorgzuster.nl is the public-facing recruitment portal for Highcare, a Dutch healthcare staffing agency generating $23.2M annually with 86 employees. Despite this scale, its digital footprint is virtually invisible—no public traffic stats, no keyword rankings, and a Facebook page that redirects to a policy file.
"This isn't a digital-first startup failing to scale; it's a traditional operator that has built a $23M business without leaving a trace online."
The Anti-Growth Playbook
Most recruitment platforms obsess over SEO, content marketing, and programmatic ads. Highcare appears to have skipped this playbook entirely. Their tech stack (Swiper, Tailwind, Vite) suggests a modern frontend, but with zero organic traffic, this site functions purely as a digital business card—a destination for users who already know the brand. It's a reverse funnel: offline relationships drive users to a minimalist online presence, not the other way around.
The B2B2C Power Dynamic
Angelique Lebesque (Manager) leads an 86-person operation that likely operates on a B2B2C model. They don't hunt for candidates; they hunt for contracts. Hospitals and care institutions sign deals with Highcare, and the zorgzuster.nl site serves as a passive repository for those assignments. The real acquisition happens offline—through networking, procurement bids, and institutional relationships that no amount of SEO can replicate.
The site's technology choices reveal a focus on user experience over acquisition. They use PWA capabilities, Priority Hints, and modern frameworks—tools for engagement, not attraction. This suggests a strategy where the platform is optimized for registered users and mobile access, likely for nurses and care workers checking assignments on the go.
- Revenue per employee: ~$270K—high for a staffing agency, indicating premium placements
- The .nu domain (highcare.nu) suggests urgency and directness in their branding
- Social profiles exist but are essentially dead (broken Facebook link), reinforcing the offline-first model
The Invisible Infrastructure
Highcare proves that in healthcare staffing, relationships > reach. But this stealth mode won't survive Gen Z candidates who expect digital-first experiences.
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Open Graph Image
https://www.highcare.nu/images/OG_img_highcare
Meta Tags
Werken in de zorg doe je via Highcare
Vacatures in de zorg in het ziekenhuis, ambulancezorg en GGZ. Flexwerken, als zzp’er of met vast contract. Highcare: de bemiddelaar voor zorgprofessionals.
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About zorgzuster.nl
Vacatures in de zorg in het ziekenhuis, ambulancezorg en GGZ. Flexwerken, als zzp’er of met vast contract. Highcare: de bemiddelaar voor zorgprofessionals.
Company Overview
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Phone Numbers
Technology Stack
zorgzuster.nl uses 19 technologies across their website including Font Awesome, Ruby on Rails, PHP, and more.
Fonts
Font Awesome
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
CMS
Contentful
Privacy & Consent
Cookiebot
Customer Support
Zendesk
Traffic & Audience
zorgzuster.nl receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about zorgzuster.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zorgzuster.nl directly at https://zorgzuster.nl.