13wham.com
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13WHAM: The Digital Pivot of a Legacy TV Station
How a traditional ABC affiliate captured 1.9M monthly visits in the streaming era
In the age of cord-cutting and fragmented media, legacy local TV stations are supposed to be dying. 13WHAM is defying that narrative. With nearly 2 million monthly visits and a 60% direct traffic rate, this Rochester-based ABC affiliate isn't just surviving—it's building a digital fortress.
"They're not just a TV station with a website—they're a digital-first news platform that happens to broadcast on channel 13."
The Hyper-Local Moat
While national media giants fight for attention, 13WHAM has built an unassailable position in Rochester's backyard. Their 1.9M monthly visits aren't coming from viral content or national headlines—they're serving a specific community with weather, traffic, and local sports that algorithms can't replicate. The 60% direct traffic rate proves users aren't finding them through SEO or social; they're bookmarking, returning, and making 13WHAM a daily habit.
The Data-Driven Pivot
The tech stack reveals a modern digital operation: Tailwind CSS, Vite, and PWA capabilities show they're building for speed and mobile-first experiences. Yet their top keyword—'pearl harbor day' with 87K monthly searches—exposes a fascinating SEO strategy: capturing evergreen historical queries while dominating local news searches like 'Rochester news' and 'wham 13.' They're playing both long-tail and hyper-local games simultaneously.
The social media presence across TikTok, Twitter, YouTube, Facebook, and Instagram shows a platform-agnostic approach, but the real story is in the numbers. With 301,799 backlinks, they've built authority through decades of local coverage. The 30% organic search traffic suggests they're not just relying on brand recognition—they're actively earning new audiences through search intent.
- Direct traffic dominance (60%) signals strong brand loyalty in a fragmented media landscape
- Strategic keyword capture: blending high-volume historical searches with hyper-local news terms
- Modern tech stack (Vite, PWA) shows commitment to digital experience over legacy broadcast thinking
- Multi-platform social strategy without over-reliance on any single channel
The Blueprint for Local Media Survival
13WHAM proves that digital transformation isn't about abandoning legacy—it's about leveraging local trust into digital habits. Their 1.9M monthly visits and 60% direct traffic rate show that when you own the local narrative, you own the audience.
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Open Graph Image
https://13wham.com/resources/assets/wham/images/brand-icons/WHAM-16x9.jpg
Meta Tags
Rochester News, Weather, Sports, Breaking News
13WHAM ABC Rochester provides local news, weather forecasts, traffic updates, health reports, notices of events and items of interest in the community, local sports and entertainment programming for Rochester and nearby towns and communities including Greece, Victor, Pittsford, Penfield, Henrietta, Webster, Irondequoit, Fairport, Chili, Gates, Rush, Wheatland, Canandaigua, Farmington, Spencerport and Hilton.
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About 13wham.com
13WHAM ABC Rochester provides local news, weather forecasts, traffic updates, health reports, notices of events and items of interest in the community, local sports and entertainment programming for Rochester and nearby towns and communities including Greece, Victor, Pittsford, Penfield, Henrietta, Webster, Irondequoit, Fairport, Chili, Gates, Rush, Wheatland, Canandaigua, Farmington, Spencerport and Hilton.
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Technology Stack
13wham.com uses 20 technologies across their website including UserWay, Font Awesome, Google Fonts, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight
Traffic & Audience
13wham.com receives approximately 1.9M monthly visitors and ranks #35,349 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:02 on the site.
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