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WHEC: The Local News Giant Dominating Rochester
How a legacy TV station built a digital empire with 1.9M monthly visits
While most local news stations struggle to survive the digital transition, WHEC (News10NBC) is quietly building a regional media empire. This isn't just a TV station with a website—it's a digital-first local news powerhouse that commands nearly 2 million monthly visits from Rochester residents.
"58% direct traffic proves WHEC isn't just a news source—it's a daily habit for Rochester."
The Rochester Reliance Factor
With 58% of traffic coming direct (not through search or social), WHEC has achieved what every local media brand dreams of: becoming an essential daily destination. When weather hits or breaking news strikes, Rochester residents don't search—they go straight to WHEC.com. This loyalty metric is the holy grail of local media.
The Weather Monopoly Strategy
WHEC's keyword strategy reveals their genius: they don't just own 'WHEC'—they dominate local weather searches. 'Rochester weather' (14,300 monthly searches) and 'Rochester NY weather' (11,820 searches) are their crown jewels. By making weather their flagship product, they capture high-intent local traffic daily, then cross-sell news and sports. It's a brilliant funnel strategy.
The technical stack tells a story of modernization: they've embraced Tailwind CSS and Bootstrap for rapid UI development, while keeping jQuery for legacy compatibility. Google Analytics and Tag Manager power their data decisions, but the presence of Clarity (Microsoft's session recording tool) shows they're obsessed with user behavior optimization. This isn't a digital dinosaur—it's a data-driven news operation.
- Hubbard Broadcasting subsidiary with $21.7M revenue and 106 employees
- Backlink profile of 539,866—massive authority for a local station
- Investigative reporting led by Jennifer Lewke drives premium content
- Tech stack balances modern frameworks with legacy reliability
The Local News Blueprint
WHEC proves that owning weather + breaking news + direct traffic = sustainable local media dominance
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5 keywordsHow is Whec's SEO?
Open Graph Image
https://www.whec.com/wp-content/uploads/2026/01/Stars-on-Ice.png
Meta Tags
News10NBC - WHEC.com
The latest news, weather, and sports for Rochester, NY
News10NBC
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About whec.com
The latest news, weather, and sports for Rochester, NY
Company Overview
whec.com Social Media
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Technology Stack
whec.com uses 20 technologies across their website including Font Awesome, Okta, PHP, and more.
Fonts
Font Awesome
Authentication
Okta
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PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
whec.com receives approximately 1.9M monthly visitors and ranks #39,605 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:10 on the site.
The majority of whec.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about whec.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit whec.com directly at https://whec.com.