1800packrat.com
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1-800-PACK-RAT: The $133M Storage Giant
How a legacy brand dominates with 200K monthly visitors and a 1.6 Trustpilot rating
In the battle for your moving boxes, 1-800-PACK-RAT isn't playing the VC-funded growth game—they're playing the long game. With $133.7M in revenue and 426 employees, this legacy player is proof that boring infrastructure can still be a cash cow, even when customers hate your guts.
"They own the 'pack rat' search term, but they can't own customer loyalty—and in 2024, that's a dangerous trade-off."
The Direct Traffic Moat
Here's the brutal truth: 52% of their traffic comes from direct navigation. That's not SEO magic—that's brand stickiness from a pre-internet era. When you're the default choice for 'storage containers' in people's heads, you don't need to win Google. You just need to exist when they remember you do.
The SEO Reality Check
They're fighting a losing battle against PODS for the top keyword. 'pods' drives 57K monthly searches, but 1-800-PACK-RAT is playing catch-up with 7.7K for 'pack rat.' Their real moat? Capturing their own brand name—1.5K searches for '1-800-pack-rat' and 2K for '1800packrat' prove they've achieved brand recall. But recall isn't revenue.
The tech stack tells a story of a company optimizing for cost, not conversion. Tailwind CSS, Bootstrap, and DaisyUI scream 'we hired an agency in 2019 and never looked back.' No fancy headless CMS, no React frameworks—just functional, fast, and utterly uninspired. They're not building a product; they're maintaining a utility.
- Direct traffic dominance (52%) signals brand equity from decades of existence
- 62K backlinks is respectable but shows they're not investing in content moats
- The 1.6 Trustpilot rating is a crisis hiding in plain sight
The Boring Billion-Dollar Playbook
1-800-PACK-RAT proves you don't need to be loved to be profitable—you just need to be the default choice when someone needs to move.
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https://www.1800packrat.com/-/media/project/1800pr/packrat-jss/content/home/hero-smooth-grass-distant-trees-tinified.jpg?h=791&iar=0&w=1600&hash=CB3BC50D209FB8E6D73DD88581838A8E
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Portable Storage Units | Moving Containers | 1-800-PACK-RAT
1-800-PACK-RAT provides portable storage containers for local and long-distance moving. Call us today to see how we make moving and storage simple!
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1-800-PACK-RAT
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Reviews (20)
Good customer service and reasonable prices
The customer service rep we booked through was thorough and explained accurately what we should expect and the cost. The pod was delivered when they said, picked up when they said and dropped off when they said. They had to leave the pod an extra day due to difficulties on their end but we were not charged for that. I would use them again.
We're glad to hear that you had a positive experience with our customer service and found our delivery and pick-up process reliable. We apologize for any inconvenience caused by the extra day, and appreciate your understanding. Thank you for considering us for your future needs.
Very disappointing experience with this…
Very disappointing experience with this company. We were supposed to have an 8 foot container delivered on a Friday and picked up the next day to arrive at our destination on a specific date. We had next to no communication about an estimated arrival time for the container, and did not receive it until about 7:30 pm. It also turns out that they had run out of 8 foot containers, so we got a 16 footer instead. Not a huge deal, but did require a little more effort from us to secure everything given all the empty space in the large container. Well, we got it all packed and ready, then received a call about midday on Saturday delaying pickup until Monday because all their trucks were supposedly being repaired. After the container was finally picked up on Monday, we were then told it would arrive at our destination late. With 10 days to travel about 800 miles, you'd think they could make that time up somewhere along the way, but apparently not. After all of these hassles, we were then hit with a $200 transportation surcharge. Information about this was buried in an order confirmation email, but it was most certainly not mentioned by the sales rep, even after I inquired if there would be any other taxes or additional fees added to their quote. I am giving them a second star because the transportation surcharge was eventually refunded (but only after two phone calls and an email), and the drivers at our destination dropped off and picked up the container efficiently. 1800PACKRAT did provide a competitive rate, but unless you are willing to put up with a variety of inconveniences to save money, I would steer clear.
Thank you for taking the time to share such a detailed review, we’re sorry to hear about the delays, miscommunication, and unexpected fees that disrupted your plans. While we’re glad the refund was eventually processed and the final delivery went smoothly, the overall experience clearly fell short of expectations. Your feedback is invaluable and will be used to improve transparency and reliability moving forward.
Shady costs, look elsewhere
If it weren’t for the excellent customer service I received from the delivery driver I’d mark them as a 1-star. They have hidden costs everywhere and skirt them to avoid drawing attention to them. Was given one quote online (discount) but when I had them pickup the container they had a fee that wasn’t mentioned before and the pickup cost never shown. If they were more transparent in the billing and true cost I’d have rated them higher. Don’t do business with these shady individuals unless your willing to cut a blank check.
We're sorry to hear about your experience with unexpected costs. Transparency is important to us, and we regret any confusion that may have occurred. We're taking your feedback into account as we continually work to improve our billing process. Thank you for bringing this to our attention.
THEY CHARGE YOU FOR EVERY LITTLE THING
THEY CHARGE YOU FOR EVERY LITTLE THING! BE CAREFUL AND FULLY UNDERSTAND WHAT YOU ARE GETTING INTO! They only tell you about thier monthly pricing what they don't tell you is about all thier fees that is in the fine print. There is a pick up fee, a delivery fee, a fee for picking up the empty container, a fee for sneezing in the wrong direction....I requested for my empty container to be picked up on the 5th of the month and because I requested pick up online and did not call TEN DAYS in advance for pickup of the EMPTY container I was charged for an additional month. The fees for moving is almost as much and the monthly rate for having the dang container. I WOULD NOT RECOMMEND USING THIS COMPANY. When we did call we were usually waiting for someone to pick up the phone. We routinely waited 30 to 45 mintues for someone to help us. The final straw was in order to request to get the empty container out of my yard I had to pay the balance, which I was fine with. What I was NOT ok with was that they used my card that was on file to pay for another container ( my mother's) without my consent. They just charged my card because it was there. I DID NOT AUTHORIZE THEM TO DO THAT!! Pay very close attention to this company if you decide to use them. Personally I would avoid them at all cost.
Thank you for sharing your experience. We understand your concerns about the fees and the billing process, and we apologize for any inconvenience you faced. Your feedback regarding wait times and unauthorized charges is important to us, and we will review our processes to improve customer satisfaction. We encourage you to reach out to our customer service team directly to address any unresolved issues. Your input is valuable in helping us enhance our services.
HORRENDOUS customer service!
HORRENDOUS customer service!! took me 45 minutes on hold to speak to someone just to cancel my move with them. I decided not to use this company after reading all of the horrible reviews and after my experience dealing with their awful customer service, I am thankful that I did decide to go with another company. I initially waited on hold to speak to someone for 45 minutes. After finally reaching a live representative, they told me they don't handle cancellations and would need to transfer me. After waiting an additional 25 minutes I finally got in touch with another agent who helped me confirm my cancellation. If this kind of service is any indication how they treat their customers, I am thankful I read the online reviews and found out exactly how awful they truly are. Do NOT believe the reviews on the Pack-Rat site, as those must be be written by friends and family since they are only positive. I will not be using them for my move nor recommending them to anyone after this experience. You should not have to wait over an hour on the phone just to cancel your reservation. The Dashboard within the online account should allow customers to cancel the order themselves. They force you to call into their horrible customer service center just to tell them you want to cancel your move. HORRIBLE!!!
We sincerely apologize for the inconvenience and frustration you experienced with our customer service. Your feedback is invaluable, and we are committed to improving our processes to ensure a better experience for all customers. We understand the importance of efficient service and will take your comments into consideration as we work to enhance our systems. Thank you for bringing this to our attention.
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About 1800packrat.com
1-800-PACK-RAT provides portable storage containers for local and long-distance moving. Call us today to see how we make moving and storage simple!
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1800packrat.com uses 17 technologies across their website including YouTube Embed, Font Awesome, OneTrust, and more.
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1800packrat.com receives approximately 208.8K monthly visitors and ranks #198,517 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:53 on the site.
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