1stdibs.com
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1stdibs: The Luxury Marketplace for the 1%
How a curated antique and art marketplace commands a $72M revenue empire
While Amazon sells everything, 1stdibs sells the one-of-a-kind. This is the digital showroom for billionaires, interior designers, and collectors who don't browse—they acquire. With 5.1M monthly visitors and $72M in revenue, they've digitized the world's most exclusive trade shows.
"They aren't competing with eBay—they're digitizing the high-end art fair circuit where the average transaction price is astronomical."
The Invisible Audience
60% of traffic is 'undefined' in the data—likely a mix of US/EU high-net-worth individuals who don't search like normal consumers. They type '1stdibs' directly (44% direct traffic) because the site is a destination, not a discovery engine. This isn't mass-market e-commerce; it's a private club with a URL.
The SEO Moat (or Lack Thereof)
Organic search drives only 43% of traffic, but their brand keywords dominate: '1stdibs' (43K monthly searches) and '1st dibs' (40K). The problem? They're fighting typos ('istdibs com', 'firstdibs'). This signals strong brand recall but also a vulnerability—competitors could siphon traffic through misspellings. Their 17.9M backlinks suggest strong domain authority, yet they're not leveraging it for broader keyword capture.
The tech stack reveals a company caught between enterprise and agility. They use Tailwind CSS (modern), Bootstrap (legacy), and Ant Design (enterprise)—a patchwork suggesting multiple product teams working in silos. OneTrust for compliance and Vimeo for video hosting indicate a focus on trust and high-quality media presentation, critical for selling $50,000 chairs online.
- Revenue per employee: ~$178K (high for e-commerce, low for luxury)
- Trustpilot 4.1/5 with 3.2K reviews—solid but not exceptional for luxury
- Global shipping capability suggests complex logistics and high fraud risk
- Leadership includes ex-Google (Andy Myers) and ex-eBay (David Rosenblatt) talent
The Ultimate Luxury Gatekeeper
1stdibs doesn't just sell antiques—they sell access to a world where price is secondary to provenance. Their moat isn't technology; it's the trust of dealers and collectors who've been trading for decades.
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Meta Tags
1stDibs: Antique and Modern Furniture, Jewelry, Fashion & Art
The most beautiful things on earth. Shop antique furniture, fine jewelry, vintage fashion and art from top sellers around the world. Global shipping available.
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1stDibs
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Reviews (20)
Easy to browse
Easy to browse, contact sellers, make offers, and complete transactions.
Have looked for this ring for over a…
Have looked for this ring for over a year yay! Easy to make an offer and navigate website; .
It is very easy to purchase items from…
It is very easy to purchase items from this website.
Very efficient
Very efficient. Was able to negotiate. Hopefully no bad surprise with shipping. Having a vintage piece in the decor is precious and makes it timeless. Merci beaucoup!
Easy communication!
Easy communication!
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About 1stdibs.com
The most beautiful things on earth. Shop antique furniture, fine jewelry, vintage fashion and art from top sellers around the world. Global shipping available.
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Technology Stack
1stdibs.com uses 10 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome, Adobe Fonts
Security
HSTS
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
Ant Design
Traffic & Audience
1stdibs.com receives approximately 5.2M monthly visitors and ranks #10,205 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:31 on the site.
The majority of 1stdibs.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about 1stdibs.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 1stdibs.com directly at https://1stdibs.com.