chairish.com
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Chairish: The $30M Luxury Vintage Marketplace
How a 106-person team is winning the war for pre-loved luxury furniture
While most e-commerce platforms chase algorithmic efficiency, Chairish is betting on human curation and scarcity. This isn't just another marketplace—it's a $30.4M engine built on the art of the unique, capturing 3.2M monthly visitors who crave authenticity over mass production.
"Chairish isn't selling furniture—they're selling provenance, and their 51% direct traffic proves collectors know exactly where to go."
The Curator Economy
With only 106 employees, Chairish operates at a $286K revenue-per-head ratio—remarkable for a marketplace. Their secret? They don't handle inventory. Instead, they've built a platform where Sarah Glazar's Ibis Collection and thousands of other dealers become their sales force. The 35% organic search traffic isn't accidental; it's the result of becoming the default destination for 'chairish' (32K monthly searches) and even misspellings like 'charish' (3.6K).
The 1stDibs Competitor Play
Chairish is aggressively capturing 1stDibs' audience, ranking for 40K+ monthly searches on '1st dibs' and '1stdibs.' While 1stDibs focuses on ultra-high-end, Chairish occupies the accessible luxury sweet spot—vintage Eames chairs and mid-century credenzas that command premium prices but move faster. Their 39.5M backlinks (yes, 39.5 million) create a SEO moat that's nearly impossible to replicate.
The tech stack reveals their priorities: Tailwind CSS and Bootstrap for rapid iteration, but more importantly, Progressive Web App (PWA) technology for mobile-first luxury shopping. They're not building native apps—they're building experiences that load instantly. The 89.7% traffic concentration in 'undefined' (likely US) suggests massive untapped international potential, while their social presence (@chairishco) is deliberately curated, not broadcast.
- Capital efficiency: $49.7M funding for $30.4M revenue (1.6x ratio) vs. typical marketplace burn
- Trust as product: 3.9K reviews at 4.6 stars creates conversion moat
- Search dominance: Owns their brand name + competitors' brand names
- Curator-led growth: Dealers drive traffic, not just inventory
The $30M Template for Niche Marketplaces
Chairish proves that in luxury e-commerce, trust beats scale. Their 106-person team outperforms giants by owning the narrative of authenticity—one vintage treasure at a time.
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5 keywordsHow is Chairish's SEO?
Open Graph Image
https://chairish-prod-static-images.freetls.fastly.net/logos/logo-1200-630.jpg
Meta Tags
Chairish | The Art of Vintage. The Luxury of Home.
Your premier marketplace for luxury vintage and designer furniture, decor, art, and jewelry. Shop timeless designs and bring home one-of-a-kind treasures.
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Chairish
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Reviews (20)
Always a delightful shopping experience!
Always a delightful shopping experience!
The items I purchased were first class…
The items I purchased were first class and in great condition, and the packing/shipping was done incredibly well to protect the items.
Quick Response. Courteous. Would buy again
Responsive and pleasant.
I was delighted that the seller…
I was delighted that the seller contacted me immediately via email and offered to combine the delivery with any other items I may have interest in without additional charge. Delivery was made in short order . . . weeks ahead of the indicated delivery date... and the vintage office chair I purchased when delivered was in even better condition than the photos depicted online suggested . . . a beautiful, tufted executive chair I'm proud of . . . liken to purchasing a vintage Mercedes or Rolex.
My Downton Abbey Bed and Breakfast Tray Tray
I was very happy when the seller accepted my offer for this tray! Most things on the Chairish website are out of my price range. I had been searching the internet for about 8 months. It has the look that I feel most closely resembled the ones I saw on Downton Abbey. Thank you!
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About chairish.com
Your premier marketplace for luxury vintage and designer furniture, decor, art, and jewelry. Shop timeless designs and bring home one-of-a-kind treasures.
Company Overview
chairish.com Social Media
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Phone Numbers
Technology Stack
chairish.com uses 17 technologies across their website including Font Awesome, Adobe Fonts, Django, DoubleClick Floodlight, Microsoft Ads, and more.
Fonts
Font Awesome, Adobe Fonts
Backend Frameworks
Django
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, Google Ads +1 more
E-commerce & Payments
Afterpay
Analytics & Marketing
Clarity, Google Analytics
Performance
Lazy Loading
Traffic & Audience
chairish.com receives approximately 3.2M monthly visitors and ranks #15,278 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 3:25 on the site.
The majority of chairish.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about chairish.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit chairish.com directly at https://chairish.com.