4com.co.uk
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4Com: The UK's Silent Telecom Giant
How a 488-employee company quietly serves 15,000+ UK SMEs with phone systems
In a world obsessed with SaaS and cloud-native apps, 4Com has built a £200M+ revenue business selling physical phone systems to UK SMEs—and no one is talking about it. Their secret? Selling to the 5.5 million UK businesses that still need a reliable phone line.
"They're not chasing Silicon Valley unicorn status—they're dominating the unsexy, profitable middle market where reliability beats innovation."
The 15,000-Customer Fortress
4Com's customer base isn't growing explosively—it's compounding. With 15,000+ UK businesses trusting their phone solutions, they've built a defensive moat through service reliability and local support. Their 4.1/5 Trustpilot rating across 3,605 reviews proves they're not just selling hardware; they're selling peace of mind to SMEs who can't afford phone system downtime.
The Traffic Paradox
Here's the counterintuitive part: 4Com gets only 10,713 monthly visits, yet generates nearly £200M in revenue. That's just 1.2 visits per employee per day. This isn't a digital-first business—it's a relationship-driven machine where 40% of traffic comes direct, proving their brand stickiness. The 960 monthly searches for '4com' are existing customers logging in, not prospects discovering them.
Their tech stack tells the story: jQuery, Bootstrap, and Slick—not React or Next.js. They're optimized for reliability over flashiness, using Cloudflare for stability and Google Analytics for measurement. The 21.4% traffic from 'undefined' countries suggests either tracking issues or a UK-centric business that doesn't bother with international SEO. Either way, it's confidence in their domestic dominance.
- Revenue-per-employee: ~£406K—exceptional for a hardware/software hybrid
- Direct traffic (40%) exceeds organic (45%)—a sign of brand strength, not SEO weakness
- Their 15,350 monthly 'hihi' keyword searches are likely a competitor or noise, not their core business
The Unsexy Unicorn
4Com proves that dominating a boring, essential market beats chasing Silicon Valley dreams. Their £198M revenue with minimal digital noise is a masterclass in focused execution.
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https://www.4com.co.uk/wp-content/uploads/2020/02/share-img-1.jpg
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4Com - Providing Business Telephone Systems to the UK SME Market
Here at 4Com, we pride ourselves on delivering business improving phone solutions and have helped over 15,000 customers in the UK. See how we can help you
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4Com
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Reviews (20)
Great company to work with
I cannot say no more than what I have rated this company they have been extremely understanding and helpful in taking my situation into account and helped me move forward stress free. I appreciate every bit of it, once again thank u.
Excellent Installation Process
Jack and Steve made the whole installation process effortless, they were tidy, polite and professional throughout. The training was clear and understandable, covering everything we needed to know, without being overly complicated.
Kieren and David were great
Kieren and David were great. They talked us through everything they did, and gave us all training.
I received a great service from Piotr…
I received a great service from Piotr at 4com. He helped me set up a new phone. He was very thorough and friendly. Spoke to him first yesterday and the phone base was not working so sent me out a replacement today which is working. Piotr called me back today, as promised, to make sure all was good and saw the query through until it was complete. Thank you Piotr. Much appreciated.
Abbie was great she understood my…
Abbie was great she understood my position and made a contract according to my needs which reduced my costs significantly
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About 4com.co.uk
Here at 4Com, we pride ourselves on delivering business improving phone solutions and have helped over 15,000 customers in the UK. See how we can help you
Company Overview
4com.co.uk Social Media
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Technology Stack
4com.co.uk uses 17 technologies across their website including Wistia, reCAPTCHA, PHP, and more.
Video
Wistia
Security
reCAPTCHA
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PHP
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Contentful, WordPress
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Cloudflare
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CookieYes
Traffic & Audience
4com.co.uk receives approximately 10.7K monthly visitors and ranks #2,322,726 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:25 on the site.
The majority of 4com.co.uk's traffic comes from undefined, .
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This page provides publicly available information about 4com.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 4com.co.uk directly at https://4com.co.uk.