55mais.pt
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55mais: The Senior Talent Revolution
How a Portuguese startup is monetizing the wisdom of the aging workforce
In a world obsessed with youth, 55mais is betting that experience is the ultimate premium asset. They aren't just connecting seniors with jobs; they are architecting a marketplace where age is the value proposition, not a liability.
"They aren't fighting the aging population; they are turning the demographic 'crisis' into a scalable service economy."
The Human API
55mais operates as a high-touch B2C platform targeting the 55+ demographic. Their core product is trust—facilitating services like home cooking and daily tasks by leveraging the reliability of seniors. With 85 employees, they maintain a lean operational structure despite generating over $20M in revenue, suggesting a highly efficient service delivery model.
The SEO Paradox
Here is the counter-intuitive data: despite $21M in revenue, traffic is modest at 2,258 monthly visits. This isn't a failure; it's a sign of a high-intent, low-volume business model. They don't need mass traffic. Their top keyword '55' has 89k volume, but their service-specific queries ('chef em casa') show they capture demand exactly when it matters—proving that for specialized services, quality of traffic beats quantity every time.
The tech stack reveals a modern, performance-oriented mindset. Using PWA (Progressive Web App) capabilities via Slick and Bootstrap ensures accessibility for an older demographic who may not download native apps. The inclusion of Sentry for monitoring and DaisyUI suggests a focus on robust, user-friendly interfaces—critical when serving users who might be less tech-savvy.
- **Revenue Efficiency:** $21.3M revenue with only 85 employees indicates a high-revenue-per-employee ratio (~$250k/employee).
- **Traffic Quality:** 53% organic traffic suggests strong brand recall and SEO authority in a niche market.
- **Social Proof:** Active presence on Facebook, LinkedIn, and Instagram signals a multi-channel strategy to reach both service providers (seniors) and clients.
The Silent Giant of the Silver Economy
55mais proves that in the age of automation, the most valuable commodity is still human experience.
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Meta Tags
55+
Serviços de qualidade - Se procura um serviço de qualidade e confiança que o ajude nas tarefas do dia a dia, conte com a experiência e disponibilidade de um 55+, e ajude a proporcionar uma vida ativa a muitas mais pessoas.
55mais - Quem sabe, faz bem.
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About 55mais.pt
Serviços de qualidade - Se procura um serviço de qualidade e confiança que o ajude nas tarefas do dia a dia, conte com a experiência e disponibilidade de um 55+, e ajude a proporcionar uma vida ativa a muitas mais pessoas.
Company Overview
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Technology Stack
55mais.pt uses 11 technologies across their website including HSTS, Sentry, LinkedIn Insight Tag, Facebook Pixel, and more.
Security
HSTS
Error Tracking
Sentry
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
PWA
Build Tools
Webpack
Traffic & Audience
55mais.pt receives approximately 2.3K monthly visitors and ranks #5,727,258 globally. The website has a bounce rate of 25% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:27 on the site.
The majority of 55mais.pt's traffic comes from .
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